--- title: "Fashion Group Broadens Members’ Reach with Limited-Time Mail-Order Box" id: "27754" type: "post" slug: "fashion-group-broadens-members-reach-with-limited-time-mail-order-box" published_at: "2015-03-27T20:11:11+00:00" modified_at: "2026-03-16T13:43:56+00:00" url: "https://associationsnow.com/2015/03/27/fashion-group-broadens-members-reach-with-limited-time-mail-order-box/" markdown_url: "https://associationsnow.com/2015/03/27/fashion-group-broadens-members-reach-with-limited-time-mail-order-box.md" excerpt: "The Council of Fashion Designers of America is helping to curate special, limited-time mail-order boxes featuring products designed by its members. The goal: raise awareness and money for fashion charities." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "C-suite" - "Marketing" - "partnerships" - "product promotion" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Fashion Group Broadens Members’ Reach with Limited-Time Mail-Order Box What if you could put together a special collection of some of your members’ products and sell it to the general public to eventually arrive on their doorsteps? That’s exactly what a group representing the fashion industry is doing to help raise awareness for the work of its members—fashion, jewelry, and accessory designers—and raise money for charity. As part of a partnership [announced this week (opens in a new tab)](http://www.prnewswire.com/news-releases/cfda-partners-with-popsugar-for-must-have-box-300054666.html) , the Council of Fashion Designers of America said it would be collaborating with media and technology company Popsugar to create a special limited edition of Popsugar’s curated sample boxes that will feature products and items designed by CFDA members. The special Must Have box will be available for purchase beginning April 15. “The Popsugar collaboration builds on the CFDA’s mission,” Steven Kolb, CFDA CEO, said in a statement. “Popsugar’s immense fan base allows CFDA members participating in the Must Have box to significantly broaden their reach.” The CFDA Must Have box will be available as a one-time purchase, as opposed to the subscription model that Popsugar offers for its regular Must Have boxes—similar to the subscription service [Birchbox](http://associationsnow.com/2013/08/three-things-your-association-can-learn-from-the-birchbox-model/) , which sends subscribers different selections of beauty product samples every month. The CFDA themed boxes will feature items valued at more than $600 and will retail for $195. Fifty percent of the profits will be donated to the CFDA Foundation, Inc., which raises money for fashion-related charities and other industry activities. Taking advantage of the subscription box business, which has grown to span interest areas such as [meal delivery (opens in a new tab)](https://www.blueapron.com/) , [retro video games (opens in a new tab)](http://www.techtimes.com/articles/40636/20150318/retro-game-box-delivers-classic-games-doorstep-each-month.htm) , and [pet supplies (opens in a new tab)](https://www.barkbox.com/) , has potential benefits for associations outside of the fashion industry. For example, this type of system could be used as a [personalized member benefit](http://associationsnow.com/2013/08/three-things-your-association-can-learn-from-the-birchbox-model/) by which associations could engage in additional promotion of their products while also exposing members to products they might not have thought to try before. Do you think subscription or mail-order boxes could benefit your association? Let us know in the comments. (PopSugar) [Katie Bascuas](https://associationsnow.com/author/katie-bascuas/) Katie Bascuas is a former associate editor at Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/katie-bascuas/) Tags: [#Business](https://associationsnow.com/tag/business/) [#C-suite](https://associationsnow.com/tag/c-suite/) [#Marketing](https://associationsnow.com/tag/marketing/) [#partnerships](https://associationsnow.com/tag/partnerships/) [#product promotion](https://associationsnow.com/tag/product-promotion/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoJose Arana on Discover Puerto Rico’s Partnership with ASAEOctober 3, 2024](https://associationsnow.com/2024/10/03/jose-arana-on-discover-puerto-ricos-partnership-with-asae/) - [VideoKareem Swinton Discusses Visit Baltimore’s Partnership with ASAEOctober 3, 2024](https://associationsnow.com/2024/10/03/kareem-swinton-discusses-visit-baltimores-partnership-with-asae/) - [VideoVirginie De Visscher from Destination Canada on Partnership with ASAE and Leading BoldlySeptember 23, 2024](https://associationsnow.com/2024/09/23/virginie-de-visscher-from-destination-canada-on-partnership-with-asae-and-leading-boldly/) - [VideoSantiago Corrada From Visit Tampa Bay Discusses Benefits of Strategic Partnership with ASAESeptember 23, 2024](https://associationsnow.com/2024/09/23/santiago-corrada-from-visit-tampa-bay-discusses-benefits-of-strategic-partnership-with-asae/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F03%2F27%2Ffashion-group-broadens-members-reach-with-limited-time-mail-order-box%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !