---
title: "Idea Bank: Marketing Inspiration"
id: "27850"
type: "post"
slug: "idea-bank-marketing-inspiration"
published_at: "2015-04-01T08:40:52+00:00"
modified_at: "2026-11-09T17:52:02+00:00"
url: "https://associationsnow.com/2015/04/01/idea-bank-marketing-inspiration/"
markdown_url: "https://associationsnow.com/2015/04/01/idea-bank-marketing-inspiration.md"
excerpt: "A case study collection to spark new ideas to foster marketing inspiration."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "case studies"
  - "inspiration"
  - "Marketing"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Director"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Idea Bank: Marketing Inspiration

### What’s the great idea?

A hub for mobile marketing case studies

### Who’s doing it?

The Mobile Marketing Association

### What’s involved?

The number-one thing members said they wanted from MMA was a place to find inspiration for new mobile marketing tactics. The problem?

“No one was really willing to offer up any of their own case studies,” says CEO Greg Stuart.

To get members to open up a little, MMA created an awards program to help drive the addition of case studies to its case study hub, which launched last year. In 2014, MMA collected almost 1,300 entries, Stuart says. Staff converted some of those submissions into content for the hub.

The case studies are broken down into various categories, from campaign objective to industry to geography. MMA works with several groups around the globe to curate the collection.

### What are people saying?

“It was hard to get groups to open up and contribute at the start, but now that it’s open and members can access the full library, we’ve only heard good things about it,” Stuart says. Since launch, over 65 percent of MMA’s marketing membership has accessed the tool.¶ The next step, says Stuart, is to develop more of the awards submissions into content for the hub. “We won’t process all of them, but it’ll be enough to more than double the size of the database,” he says.

(IvanMikhaylov/ThinkStock)

[Rob Stott](https://associationsnow.com/author/rob-stott/)

Rob Stott is a contributing editor to Associations Now.

[More articles by this author](https://associationsnow.com/author/rob-stott/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#case studies](https://associationsnow.com/tag/case-studies/)
 [#inspiration](https://associationsnow.com/tag/inspiration/)
 [#Marketing](https://associationsnow.com/tag/marketing/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [TemplateMembers onlyUTC APEX Awards Finalists BrochureAugust 29, 2007](https://associationsnow.com/2007/08/29/utc-apex-awards-finalists-brochure/)
- [VideoThe Headlines You MissedMarch 27, 2013](https://associationsnow.com/2013/03/27/the-headlines-you-missed/)
- [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/)
- [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F04%2F01%2Fidea-bank-marketing-inspiration%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!