---
title: "Meetings Roundup: Shake Things Up at MMCC"
id: "27821"
type: "post"
slug: "meetings-roundup-shake-things-up-at-mmcc"
published_at: "2015-04-01T06:50:06+00:00"
modified_at: "2026-03-16T13:45:08+00:00"
url: "https://associationsnow.com/2015/04/01/meetings-roundup-shake-things-up-at-mmcc/"
markdown_url: "https://associationsnow.com/2015/04/01/meetings-roundup-shake-things-up-at-mmcc.md"
excerpt: "At MMCC, get inspired by bold ideas and innovative solutions."
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  - "Marketing"
  - "Meetings"
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  - "web content"
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taxonomy_role:
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taxonomy_persona:
  - "Association Professionals"
---

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## At MMCC, get inspired by bold ideas and innovative solutions.

ASAE’s 2015 Marketing, Membership & Communications Conference is no place for business as usual. This year’s lineup offers fresh takes on high-level content across four rapidly changing disciplines: engagement, operations, strategy, and trends. Come sharpen those skills and bring out the membership expert, marketing guru, and communications maven in you.

### General Sessions

**Content marketing makeover.** Stuck in a rut with your marketing efforts? In the Opening General Session, Ann Handley, chief content officer at MarketingProfs and author of *Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content*, will share tips for creating content that matters to your association. Learn her  
 formula for developing innovative content—no actual math skills required.

**DIY innovation.** The Closing General Session performer—yes, performer—will challenge you to disrupt your current way of thinking in a unique presentation. Sekou Andrews, a schoolteacher turned poet and inspirational speaker, will combine poetry, storytelling, theater, and comedy as he inspires you to tell your most powerful stories that will engage and energize your members.

### See you there!

**What:** Marketing, Membership & Communications Conference  
 **When:** June 1–2  
 **Where:** Walter E. Washington Convention Center, Washington, DC  
 **Register:** [www.asaecenter.org/mmcc (opens in a new tab)](http://www.mmcconference.org/)

### Finance, HR & Business Operations Conference

***June 4–5,** Walter E. Washington Convention Center, Washington, DC, [www.asaecenter.org/fhrboc (opens in a new tab)](http://www.fhrboc.org/)*

It’s impossible to know exactly what the future holds, but associations can position themselves to be ready for anything by staying ahead of the curve on business trends and emerging opportunities. FHRBOC helps you do just that. Zero in on a particular job function, or mix and match from all three.

**Finance.** Discover ways to do your everyday job more efficiently while establishing meaningful metrics for your organization’s finances.

**HR.** Gain insights from HR experts on how to keep employees motivated, and learn how regulatory changes are affecting employee benefits.

**Business ops.** Find solutions for streamlining project management processes, and discuss nonprofit legal issues, facilities management, and much more.

(iStock/Thinkstock)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/)
 [#Communications](https://associationsnow.com/tag/communications/)
 [#Marketing](https://associationsnow.com/tag/marketing/)
 [#Meetings](https://associationsnow.com/tag/meetings/)
 [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/)
 [#web content](https://associationsnow.com/tag/web-content/)

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