--- title: "Thursday Buzz: Nonprofits Hit Fundraising Jackpot Online" id: "28199" type: "post" slug: "thursday-buzz-nonprofits-hit-fundraising-jackpot-online" published_at: "2015-04-23T21:38:56+00:00" modified_at: "2026-03-16T13:53:39+00:00" url: "https://associationsnow.com/2015/04/23/thursday-buzz-nonprofits-hit-fundraising-jackpot-online/" markdown_url: "https://associationsnow.com/2015/04/23/thursday-buzz-nonprofits-hit-fundraising-jackpot-online.md" excerpt: "Nonprofits are raking in fundraising dollars from their online efforts, and their efforts hit a new high last year. Plus: An event-planning life can be hectic—but a work-life balance remains possible." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "donation" - "Fundraising" - "nonprofit" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: Nonprofits Hit Fundraising Jackpot Online Nonprofits are banking it from by fundraising via the internet. The nonprofit industry raised almost $413 million online last year, an [annual study from (opens in a new tab)](https://nonprofitquarterly.org/philanthropy/26013-in-2015-m-r-benchmarks-study-online-and-monthly-giving-are-up.html) the Nonprofit Technology Network (NTEN) and M+R found. The [2015 M+R Benchmarks Study (opens in a new tab)](http://www.mrbenchmarks.com/) specifically looked at nonprofit activity online, seeing a 13 percent increase in online revenue and a 13 percent increase in the number of gifts between 2013 and 2014. The study, which [evaluated information from 84 organizations (opens in a new tab)](http://mashable.com/2015/04/21/online-giving-data-2014/) , found that an average of $612 was raised for every 1,000 website visitors. The groups in the study include the American Red Cross, Human Rights Campaign, and the International Fund for Animal Welfare. **What does the data show?** Online efforts work. The research found the average one-time gift was $82 last year, and the average monthly gift was $22. Also, social media activity pays off. Nonprofits saw a 42 percent increase in Facebook fans and a 37 percent jump in Twitter followers overall. The study looked at more than 2 billion emails from 37 million subscribers that brought more than 6 million online gifts to nonprofits and resulted in more than 7 million advocacy actions—even though response rates were down from the previous year. **Do your own benchmark:** Beyond the study, NTEN and M+R [are offering an online resource (opens in a new tab)](http://www.mrbenchmarks.com/#bys) for organizations to plug in their own numbers and see how they compare. Throw the numbers in, and out comes an infographic specific to your needs. **Want to learn more?** The groups have [a webinar on the study (opens in a new tab)](http://www.nten.org/events/webinar/2015/05/06/webinar-2015-nonprofit-benchmarks-study) coming up May 6. ### Tackle a Chaotic Event-Planning Lifestyle > Rule 1 is SO hard -> 5 Rules to Help [#EventProfs (opens in a new tab)](https://twitter.com/hashtag/EventProfs?src=hash&ref_src=twsrc%5Etfw) > Maintain a Healthy Work-Life Balance [@kellimwhite (opens in a new tab)](https://twitter.com/kellimwhite?ref_src=twsrc%5Etfw) > [http://t.co/3viRxAnoYL (opens in a new tab)](http://t.co/3viRxAnoYL) > [@EventMB (opens in a new tab)](https://twitter.com/eventmb?ref_src=twsrc%5Etfw) > > — Jeannie Power, CMP, DES (@EventTechNomad) [April 22, 2015 (opens in a new tab)](https://twitter.com/EventTechNomad/status/590949441479159808?ref_src=twsrc%5Etfw) **Event planning isn’t really a 9-to-5 gig.** There are crazy hours and loads of clients, as well as a lot of specific details to nail down. But with enough dedication, there’s plenty of room for a work-life balance. On the *Event Manager Blog*, [meetings consultant Kelli White shared five rules (opens in a new tab)](http://www.eventmanagerblog.com/5-rules-to-healthy-work-life-balance) that may help planners accomplish a such balance. They include some tough standards, including “create strict work hours,” “learn to unplug,” and even “take a vacation.” ### Other Links of Note **Get a promotion? Congratulations! But now …** there are a few things you should and should not do. [Elizabeth Grace Saunders at Fast Company shares (opens in a new tab)](https://www.fastcompany.com/3044962/hit-the-ground-running/3-counterintuitive-things-you-should-do-after-you-get-a-promotion) just what they are. **Teamwork is bigger than ever in this day and age.** It is imperative with organizational changes and increased collaboration across industries. [Noreen Seebacher has more at CMSWire (opens in a new tab)](http://www.cmswire.com/cms/social-business/like-it-or-not-youre-a-team-player-infographic-028923.php) . **Be you.** According to research, “pretending to be someone you’re not at work not only reduces job satisfaction, but also harms your health,” [Jessica Stillman writes at Inc.com (opens in a new tab)](http://www.inc.com/jessica-stillman/the-high-cost-of-hiding-your-personality-at-work.html) . (iStock/Thinkstock) [Patrick deHahn](https://associationsnow.com/author/patrick-dehahn/) Patrick deHahn is a contributor to Associations Now. 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