--- title: "Friday Buzz: Moving Past the Ice Bucket Challenge" id: "28302" type: "post" slug: "friday-buzz-moving-past-the-ice-bucket-challenge" published_at: "2015-05-01T19:45:51+00:00" modified_at: "2026-03-16T13:56:06+00:00" url: "https://associationsnow.com/2015/05/01/friday-buzz-moving-past-the-ice-bucket-challenge/" markdown_url: "https://associationsnow.com/2015/05/01/friday-buzz-moving-past-the-ice-bucket-challenge.md" excerpt: "The ALS Association connects the dots between regional and national fundraising. Plus: A behind-the-scenes look at what it's like to be part of a media firestorm." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "community effort" - "Fundraising" - "nonprofit" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Moving Past the Ice Bucket Challenge [The Big Give S.A. (opens in a new tab)](https://thebiggivesa.org/) , a huge nonprofit fundraiser in San Antonio, begins this Tuesday, with the goal of raising $4 million for the lengthy list of participating organizations. But that $4 million barely compares to the $100 million raised by [the ALS Association’s Ice Bucket Challenge last year](http://associationsnow.com/2014/08/3-challenges-ice-bucket-challenge-creates-als-association/) . What’s the connection between the San Antonio event and the ALS Association’s titanic fundraising campaign? ALS Association Texas Chapter Director [Tanner Hockensmith (opens in a new tab)](https://twitter.com/tannerhock) explains: “Something like the Big Give in San Antonio gives almost what a microcosm of what the Ice Bucket Challenge was,” he [told KSTAT web news editor Jessica Soto (opens in a new tab)](http://www.ksat.com/content/pns/ksat/news/2015/04/29/als-association-looking-past-ice-bucket-challenge-.html) . “It gives the community a chance to not only rally around the ALS Association, but to rally around all of these nonprofits doing great things for the area.” It just goes to show that even if your organization takes home a huge fundraising victory, it’s still essential to follow through with regional events and engage with local communities, even when your coffers are filled to the brim. ### App of the Day At the intersection of technology, current events, advocacy, and justice rests the American Civil Liberties Union of California’s new app, [MobileJusticeCA (opens in a new tab)](https://www.mobilejusticeca.org/) , which allows users to easily record and report interactions with police officers. ### Other Good Reads **What’s it like to be pulled into the heart of a national debate**? [National Child Support Enforcement Association (opens in a new tab)](http://www.ncsea.org/) Vice President [Colleen Eubanks (opens in a new tab)](http://www.coultercos.com/our-people/colleen-delaney-eubanks-cae.html) , CAE, recounts her experience, [via Coulter (opens in a new tab)](http://www.coultercos.com/blogrss/the-team-that-holds-up-an-association-spokesperson.html) . **If your association has a role in advocating government policy**, then it’s worth exploring this look at algorithmic determination from Ford Academic Fellow [Virginia Eubanks (opens in a new tab)](https://twitter.com/poptechworks) , [via Slate (opens in a new tab)](http://www.slate.com/articles/technology/future_tense/2015/04/the_dangers_of_letting_algorithms_enforce_policy.html) . **See if your Office 365 dreams made the list** in [Fifty Five and Five (opens in a new tab)](http://www.fiftyfiveandfive.com/) Founder Chris Wright’s list of features the platform needs to launch next year, [via CMSWire (opens in a new tab)](http://www.cmswire.com/cms/social-business/3-features-office-365-needs-to-launch-in-2016-029043.php) . (geargodz/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Business](https://associationsnow.com/tag/business/) [#community effort](https://associationsnow.com/tag/community-effort/) [#Fundraising](https://associationsnow.com/tag/fundraising/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoA Donor First Look, “Unlocking Legacy: Estate Planning Essentials for Association ProfessionalsJanuary 7, 2025](https://associationsnow.com/2025/01/07/a-donor-first-look-unlocking-legacy-estate-planning-essentials-for-association-professionals/) - [VideoWhy We Donate to ASAE Research FoundationNovember 30, 2023](https://associationsnow.com/2023/11/30/why-we-donate-to-asae-research-foundation/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F05%2F01%2Ffriday-buzz-moving-past-the-ice-bucket-challenge%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !