--- title: "6 Social Media Tools to Maximize Your Potential Audience" id: "28930" type: "post" slug: "6-social-media-tools-to-maximize-your-potential-audience" published_at: "2015-06-15T19:53:19+00:00" modified_at: "2026-11-09T17:53:06+00:00" url: "https://associationsnow.com/2015/06/15/6-social-media-tools-to-maximize-your-potential-audience/" markdown_url: "https://associationsnow.com/2015/06/15/6-social-media-tools-to-maximize-your-potential-audience.md" excerpt: "Go beyond your automatic scheduling and dive deep into the performance of your social activity. Plus: An annual review of logo design trends." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "content promotion" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » 6 Social Media Tools to Maximize Your Potential Audience [Ann Smarty (opens in a new tab)](https://twitter.com/seosmarty) , brand and community manager for [Internet Marketing Ninjas (opens in a new tab)](http://www.internetmarketingninjas.com/) , has a stern warning against being lulled into a false sense of security by auto-publishing social media tools. “In fact, publishing your article is just the first step,” [she writes in a post on SocialFish (opens in a new tab)](http://www.socialfish.org/2015/06/6-social-tools-to-use-immediately-after-you-hit-publish/) . “Once it’s done, there will be more and more work marketing it, exploring new channels, scaling what you have already found effective, delegating what you think can be delegated, etc.” Smarty lists six tools that can help in various steps of the content-production process. They include: #### Scheduling Tools - [Oktopost (opens in a new tab)](http://www.oktopost.com/) - [PowerPost (opens in a new tab)](https://manageflitter.com/engage/powerpost) #### Social Promotion Tools - [Viral Content Buzz (opens in a new tab)](http://viralcontentbuzz.com/) - [Knowem Social Media Optimization Tool (opens in a new tab)](http://smo.knowem.com/) - [Cyfe (opens in a new tab)](http://www.cyfe.com/) #### Email Marketing Tool - [GetResponse (opens in a new tab)](http://www.getresponse.com/) If you want to know more about these services, [check out Smarty’s full post (opens in a new tab)](http://www.socialfish.org/2015/06/6-social-tools-to-use-immediately-after-you-hit-publish/) . ### Design Insight of the Day [LogoLounge (opens in a new tab)](https://www.logolounge.com/) founder Bill Gardner [has released his annual design trends report (opens in a new tab)](https://www.logolounge.com/article/2015logotrends#.VXmO2lVVhHw) , and*Quartz* reporter [Anne Quito (opens in a new tab)](https://twitter.com/annequito) has [a breakdown of the findings (opens in a new tab)](http://qz.com/425663/logo-trends-2015/) . Don’t read it looking for direct inspiration, though: Gardner warns, “Please do not consider this report a suggestion of what your next project should look like.” ### Other Good Reads **Spruce up your organization’s donation page** by following *Network for Good*‘s [Tips for Creating the Best Donation Page Ever (opens in a new tab)](http://www.nonprofitmarketingblog.com/site/what_should_go_on_and_off_your_donation_page) . **Troubled by attendees’ lukewarm response to your event swag?** Then check out *EventManager Blog* contributor Shawna McKinley’s [four-step process (opens in a new tab)](http://www.eventmanagerblog.com/event-swag) on how to turn your swag “from drag to brag.” **If you work for a transportation association**—or tackle a daily commute to work—you might be interested in this report on the success of Copenhagen’s bike infrastructure boom, [via Co.Exist reporter Ben Schiller (opens in a new tab)](http://www.fastcoexist.com/3046345/how-copenhagen-became-a-cycling-paradise-by-considering-the-full-cost-of-cars) . (elenabs/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#content promotion](https://associationsnow.com/tag/content-promotion/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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