--- title: "Wednesday Buzz: On Instagram, Be More Than a Snapshot" id: "29478" type: "post" slug: "wednesday-buzz-on-instagram-be-more-than-a-snapshot" published_at: "2015-07-29T22:00:52+00:00" modified_at: "2026-11-09T17:51:15+00:00" url: "https://associationsnow.com/2015/07/29/wednesday-buzz-on-instagram-be-more-than-a-snapshot/" markdown_url: "https://associationsnow.com/2015/07/29/wednesday-buzz-on-instagram-be-more-than-a-snapshot.md" excerpt: "More organizations are joining Instagram, but what does it take to become a photo-sharing powerhouse? Plus: How to make videos that won’t break your budget." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "Social Media" - "Technology" - "visuals" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: On Instagram, Be More Than a Snapshot [As many associations have realized](http://associationsnow.com/2015/03/dont-camera-shy-making-case-instagram/) , the desire for breathtaking visuals has taken off in recent years, thanks in part to photo-driven social apps like Instagram. And plenty of organizations have recognized Instagram’s growing importance and jumped on the photo-sharing bandwagon in order to [create a closer connection to their communities](http://associationsnow.com/2014/07/falling-instagram-national-retail-federations-gap-takeover/) . But how can your association stand out in the increasingly vast Instagram universe? Hootsuite’s senior enterprise copywriter James Mulvey recently learned about one way in [an interview (opens in a new tab)](http://blog.hootsuite.com/expert-perspective-how-to-gain-instagram-followers/) with freelance graphic designer and [Instagramer Emanuel Smedbøl (opens in a new tab)](https://instagram.com/emanuelsmedbol/) . In the Q&A, Smedbøl explains that success on Instagram isn’t just about taking a good photo—it’s about the emotion behind it. “I think brands need to be more casual about it,” Smedbol explained. “There’s nothing wrong with featuring your products, but give them a nice little scene to live in.” ### Expert Event of the Day https://twitter.com/AssnMediaPub/status/626370428454481920 **A high-quality video can work wonders for your association,** but how do you create one without breaking the bank? [Association Media & Publishing is hosting an event (opens in a new tab)](http://associationmediaandpublishing.org/) Tuesday, August 18, to show you how to make an engaging video on a budget. Attendees will learn about best practices for affordable production from [Patrick Mirza (opens in a new tab)](http://amp14.conferencespot.org/55692-2-amgt-1.1097279/patrick-mirza-1.1097403/) , an award-winning multimedia producer and magazine editor; [Brandon Ross (opens in a new tab)](https://twitter.com/bross01/) , the multimedia and social media manager for the Military Officers Association of America; and [Joe Vallina (opens in a new tab)](https://twitter.com/joevallina/) , a publishing management expert and the treasurer of the AM&P Board of Directors. More details about the event are available [here (opens in a new tab)](https://www.magnetmail.net/Actions/email_web_version.cfm?publish=newsletter&user_id=SNAP&message_id=10674813) . ### Other Good Reads **And in more video news, if you missed out on VidCon 2015**, you can catch up on all of the hottest convention news with [this show summary (opens in a new tab)](http://www.dailydot.com/entertainment/vidcon-2015-wrap/) , via *The Daily Dot*. **Want fun, creative ways to show employees you appreciate them?** *BizBash* senior editor Jenny Berg has you covered, with [a slideshow of fun activities (opens in a new tab)](http://www.bizbash.com/9-ideas-for-entertaining-summer-associates/chicago/story/30815#.Vbkvh0JVhBc) inspired by Groupon’s annual event. **How do you bounce back after an “unsuccessful” event?** Event expert Bethany Smith wants to help you learn from failures and succeed the next time around. Check out her [new post (opens in a new tab)](http://www.eventmanagerblog.com/unsuccessful-event/) on *Event Manager Blog*. [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) [#visuals](https://associationsnow.com/tag/visuals/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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