--- title: "Friday Buzz: Better, Faster, Stronger Content" id: "29513" type: "post" slug: "friday-buzz-better-faster-stronger-content" published_at: "2015-07-31T20:14:01+00:00" modified_at: "2026-03-16T14:24:31+00:00" url: "https://associationsnow.com/2015/07/31/friday-buzz-better-faster-stronger-content/" markdown_url: "https://associationsnow.com/2015/07/31/friday-buzz-better-faster-stronger-content.md" excerpt: "A group of association and nonprofit content experts weigh in on the secrets of success. Plus: How to calm those freelancing nerves." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "audience engagement" - "Business" - "Content Creation" - "Marketing" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Better, Faster, Stronger Content Last week, [we talked about the possibility that content was not the most important element](http://associationsnow.com/2015/07/wednesday-buzz-content-isnt-king/) of your marketing efforts. But even if that’s true, each and every association has a dire need for high-quality content that actually reaches its target audiences. *Connectivity* contributor John Haughey [talked to a number of association communications experts (opens in a new tab)](http://connectivity.cqrollcall.com/content-management-strategy-3-questions-to-make-better/) to get their perspectives on content creation, production, and delivery. For many, the central pillar of good association content is its usefulness to members and its ability to inspire action. “The first thing to understand is your members and their perspectives. Do you understand what their goals and objectives are?” Patrick L. Burns, founder and president of [Arc 3 Communications (opens in a new tab)](http://arc3communications.com/) , said. “Does your content drive inquiries and leads so (members) can take action?” [interlinkONE (opens in a new tab)](http://interlinkone.com/) CEO/MO John Foley asked. And to inspire that action, Foley emphasized the importance of exclusive, enticing content. “Make sure it solves a problem, discusses a hot topic, has calls-to-action, provides information you can get nowhere else,” he said. For the full series of interviews, [head to Haughey’s post (opens in a new tab)](http://connectivity.cqrollcall.com/content-management-strategy-3-questions-to-make-better/) . ### Tool of the Day With testing now complete, Facebook has rolled out its new Security Checkup tool to give more complete security options to individual users, and to those who happen to have a bunch of their association’s Facebook pages tied to their account. Check out [the full rundown from Facebook product manager Melissa Luu-Van (opens in a new tab)](https://newsroom.fb.com/news/2015/07/enhancing-security-with-a-quick-checkup/) . ### Other Good Reads **To all the freelancers out there experiencing anxiety, help is on the way.** [This post (opens in a new tab)](https://www.freelancersunion.org/blog/2015/07/24/stop-carrying-world-and-start-living-it/) from Freelancers Union blog manager Laura Murphy breaks down five ways to keep common freelancer worries at bay. **Could Google Glass make a comeback?** The tech giant is in the midst of redistributing its wearable tech for use in the workplace, according to [this story from Wall Street Journal reporter Alistair Barr (opens in a new tab)](http://www.wsj.com/articles/google-quietly-distributes-new-version-of-glass-aimed-at-workplaces-1438283319) . **Sure, you can manage getting through a conference call.** But what if you could manage to really get the most out of it? Find out how [via this answer from author Richard Walker, on Quora (opens in a new tab)](http://www.quora.com/What-are-some-ways-to-present-yourself-well-during-conference-calls/answer/Richard-Walker) . (JD Hancock/Flickr) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#audience engagement](https://associationsnow.com/tag/audience-engagement/) [#Business](https://associationsnow.com/tag/business/) [#Content Creation](https://associationsnow.com/tag/content-creation/) [#Marketing](https://associationsnow.com/tag/marketing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F07%2F31%2Ffriday-buzz-better-faster-stronger-content%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !