---
title: "Data Nugget: Smaller Parts, Bigger Payments"
id: "29560"
type: "post"
slug: "data-nugget-smaller-parts-bigger-payments"
published_at: "2015-08-03T08:00:25+00:00"
modified_at: "2026-03-16T14:25:30+00:00"
url: "https://associationsnow.com/2015/08/03/data-nugget-smaller-parts-bigger-payments/"
markdown_url: "https://associationsnow.com/2015/08/03/data-nugget-smaller-parts-bigger-payments.md"
excerpt: "Something about breaking a payment into 12 smaller parts makes a larger total payment a lot more palatable."
taxonomy_category:
  - "Fundraising"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "donation"
  - "Fundraising"
  - "nonprofit"
taxonomy_content_format:
  - "Article"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Smaller Parts, Bigger Payments

In a survey of 84 nonprofit organizations, fundraising and advocacy firm M+R found monthly giving grew by 32 percent in 2014, compared to 9 percent for one-time giving. Even more interesting are the average gift amounts.

### Average Online Donations

**One-time gifts:** $104

**Monthly gifts:**$23 Per Month ($276 12-Month Total)

Source: [M+R Benchmarks 2015 (opens in a new tab)](http://www.mrbenchmarks.com/)

(Luis Llerena/ThinkStock)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#Business](https://associationsnow.com/tag/business/)
 [#donation](https://associationsnow.com/tag/donation/)
 [#Fundraising](https://associationsnow.com/tag/fundraising/)
 [#nonprofit](https://associationsnow.com/tag/nonprofit/)

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