---
title: "Making Videos: In-House Studio Basics"
id: "29628"
type: "post"
slug: "making-videos-in-house-studio-basics"
published_at: "2015-08-03T11:10:13+00:00"
modified_at: "2026-03-16T14:27:03+00:00"
url: "https://associationsnow.com/2015/08/03/making-videos-in-house-studio-basics/"
markdown_url: "https://associationsnow.com/2015/08/03/making-videos-in-house-studio-basics.md"
excerpt: "The tools you'll need to start building videos at your association."
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  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "Content Creation"
  - "media tools"
  - "Technology"
taxonomy_content_format:
  - "Article"
taxonomy_persona:
  - "Association Professionals"
---

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> Associations certainly don’t need to hire a full-time videographer to make quality video, but professional expertise will likely become necessary at some point.

## The tools you’ll need to start building videos at your association.

Creating an in-house video studio is an investment, but one that will likely last for years. And it doesn’t have to break the bank. For $10,000, the California District Attorneys ­Association turned an office storage room into its studio by painting one wall green (for a green screen) and installing lights, a soundboard, and a computer.

According to Personify Vice President of Marketing Paul Gannon, who heads the company’s weekly video show, here’s what you’ll need to build a basic studio that can produce broadcast-quality video (all prices are approximate).—G.B.

**Video Switcher or Mixer ($5,000):** A switcher allows you to move between different cameras, titles, graphics, and video clips. With a switcher you can record your show or stream it live on the internet.

**Cameras ($1,500 each):** Multiple camera angles are probably the best way to improve the visual quality of your broadcast or recording. Start with two cameras and work your way up.

**Microphones ($100–$350 each)** Each person appearing in a video segment will need a microphone. Wired, handheld microphones can be purchased for less than $100, but a wireless lavaliere microphone is a good investment.

**Lights ($200 each):** Plan on purchasing an LED key light and a fill light.

**Audio Mixer ($100):** You’ll need to mix your different audio feeds in the audio mixer before sending it to the video mixer.

**Accessories ($500–$1,000):** You’ll need a tripod for each camera, a stand for each light, and a handful of different cords and other accessories.

**Video Hosting ($200 per year):** YouTube is free, but a video-hosting platform, such as Vimeo, provides better integration with your website and allows you to reap the benefits of improved SEO.

(iStock/Thinkstock)

[Gayle Bennett](https://associationsnow.com/author/gayle-bennett/)

Gayle Bennett is a freelance writer and editor based in Washington, DC.

[More articles by this author](https://associationsnow.com/author/gayle-bennett/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#Content Creation](https://associationsnow.com/tag/content-creation/)
 [#media tools](https://associationsnow.com/tag/media-tools/)
 [#Technology](https://associationsnow.com/tag/technology/)

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