--- title: "Wednesday Buzz: How to Generate Video Lead Conversion" id: "30094" type: "post" slug: "wednesday-buzz-how-to-generate-video-lead-conversion" published_at: "2015-09-09T19:54:03+00:00" modified_at: "2015-09-09T19:54:03+00:00" url: "https://associationsnow.com/2015/09/09/wednesday-buzz-how-to-generate-video-lead-conversion/" markdown_url: "https://associationsnow.com/2015/09/09/wednesday-buzz-how-to-generate-video-lead-conversion.md" excerpt: "Everyone's always talking about video, but what are some legitimate ways to use it for lead conversion? Plus: A new podcast for the association community debuts." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "digital content" - "Lead Conversion" - "Marketing" - "Membership" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: How to Generate Video Lead Conversion From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? And for many, that turns into: How can video be used for lead conversion? [In a guest post on the Duct Tape Marketing blog (opens in a new tab)](http://www.ducttapemarketing.com/blog/2015/09/07/lead-conversion-video-marketing/) , community and content manager [Kala Linck (opens in a new tab)](https://twitter.com/tadasunshine) explores six proven ways to generate results from your video efforts. Annotations, for example, are nothing new for commercial or artistic video. But digital video platforms have immensely expanded their potential for lead conversion. “For YouTube users, you may notice that some videos you watch have pop-ups throughout the video,” Linck writes. “They may make comments about the video, add facts or valuable information, or even provide updates to an old version of the video. Use these annotations to push leads to your social media sites, website, or landing page!” And those calls to action don’t have to exist solely in the video format. Remember: Viewers who stay until the end of your video are going to be your most engaged audience members, so Linck advises making a custom end card where you can “have them like your brand on Facebook, follow you on Twitter, or better yet, send them to a landing page to download a free eBook or checklist—where you directly capture their contact information.” ### Hashtag of the Day https://twitter.com/djwaldow/status/641318181840265217 **[Content Marketing World 2015 (opens in a new tab)](http://www.contentmarketingworld.com/) kicked off yesterday,** but there are still plenty more sessions, insights, and lessons to be shared from the halls of the Cleveland Convention Center. And, as you’d expect, much of that information can be found by following the hashtag [#CMWorld (opens in a new tab)](https://twitter.com/hashtag/CMWorld?src=hash) . ### Other Good Reads **Focused on leadership and education?** Then it’s time to queue up the [Leading Learning Podcast (opens in a new tab)](http://www.tagoras.com/2015/09/09/leading-learning-podcast-is-here/) , which highlights the latest in the world of continuing education and professional development. The first episode features [Michigan Society of Association Executives (opens in a new tab)](http://www.msae.org/) CEO Cheryl Ronk and Rick Grimm, CEO of [NIGP, the Institute for Public Procurement (opens in a new tab)](http://www.nigp.org/eweb/StartPage.aspx) . **Learn what the “new normal” is for associations** [in this interview (opens in a new tab)](http://aaronwolowiec.com/2015/09/09/the-new-association-normal/) with ASAE President and CEO John H. Graham IV, FASAE, CAE, by communications expert Kristen Parker, on the *Event Garde* blog. ***“Expect zero privacy in any of your electronic communications.”***That’s what Terry Matthews-Lombardo, CMP, advises in [this post on Plan Your Meetings (opens in a new tab)](http://planyourmeetings.com/2015/09/08/an-email-lesson-from-hackers/) , in which she offers a lesson in email messaging that she learned from recent cybersecurity incidents. (Leeroy/StockSnap) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#digital content](https://associationsnow.com/tag/digital-content/) [#Lead Conversion](https://associationsnow.com/tag/lead-conversion/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F09%2F09%2Fwednesday-buzz-how-to-generate-video-lead-conversion%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !