--- title: "Monday Buzz: Kickstarter Becomes a Benefit Corporation" id: "30221" type: "post" slug: "monday-buzz-kickstarter-becomes-a-benefit-corporation" published_at: "2015-09-21T21:19:47+00:00" modified_at: "2026-11-09T17:50:59+00:00" url: "https://associationsnow.com/2015/09/21/monday-buzz-kickstarter-becomes-a-benefit-corporation/" markdown_url: "https://associationsnow.com/2015/09/21/monday-buzz-kickstarter-becomes-a-benefit-corporation.md" excerpt: "One of the biggest online crowdfunding hubs announces its new status as the Kickstarter benefit corporation makes its debut." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "benefit corporation" - "Business" - "crowdfunding" - "impact" taxonomy_content_format: - "Article" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Kickstarter Becomes a Benefit Corporation [The notion of online donations](http://associationsnow.com/2014/04/nten-study-charity-donations-surge-online-2013/) isn’t new. But crowdfunding has become [an increasingly popular way](http://associationsnow.com/2014/09/social-media-roundup-crowdfunding-numbers/) for entrepreneurs, artists, and organizations to generate and gain support from communities and customers. In keeping with that spirit of community, Kickstarter announced it has [reincorporated itself as a benefit corporation (opens in a new tab)](https://www.kickstarter.com/charter) . Benefit corporations not only focus on the bottom line and stockholder demands but also make a point to consider their impact on workers, communities, and the environment. For Kickstarter, this means meeting several reporting requirements, including an annual statement that will report on public-benefit projects the company has announced as part of its new charter. These include limiting its environmental impact and improving financial transparency. Kickstarter also announced it will donate 5 percent of its after-tax profit to support arts and music education, and to back organizations fighting to end systemic inequality. ### Tweet of the Day > Big Data Makes For Better Outbound Marketing by [@aventioninc (opens in a new tab)](https://twitter.com/AventionInc?ref_src=twsrc%5Etfw) > [http://t.co/hO3vgUHpw9 (opens in a new tab)](http://t.co/hO3vgUHpw9) > > — MarTech (@martechismktg) [September 21, 2015 (opens in a new tab)](https://twitter.com/martechismktg/status/645945720697131009?ref_src=twsrc%5Etfw) **If you want to get attention for your organization, hop on the data train.** *Marketing Land* columnist Victoria Godfrey’s latest article [makes a compelling argument (opens in a new tab)](http://marketingland.com/big-data-makes-better-outbound-marketing-135571) for why data-driven campaigns are the way to go if you want to draw a crowd. ### Other Good Reads **Need new ideas for your digital presence?** [This list (opens in a new tab)](http://www.adweek.com/news/technology/9-intriguing-and-fun-digital-marketing-stats-past-week-167046) of interesting digital marketing stats from *AdWeek* Digital Editor Christopher Heine will inspire you. **Nonprofits are top workplaces in Connecticut,** and *Nonprofit Quarterly* editor-in-chief Ruth McCambridge [went in search of the secret behind their success. (opens in a new tab)](https://nonprofitquarterly.org/2015/09/21/why-are-nonprofits-represented-so-well-among-connecticuts-top-workplaces/) **Struggling with your marketing campaigns?** You might be complicating the process without even knowing it. Take a step back and [read these simple steps (opens in a new tab)](http://www.miamiherald.com/news/business/biz-monday/article35794341.html) from Kaufman Rossin Marketing Principal Janet Kyle Altman, via the *Miami Herald*. (Kickstarter) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#benefit corporation](https://associationsnow.com/tag/benefit-corporation/) [#Business](https://associationsnow.com/tag/business/) [#crowdfunding](https://associationsnow.com/tag/crowdfunding/) [#impact](https://associationsnow.com/tag/impact/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: Industry Partner Edition-Sponsorships That Deliver Real ValueJuly 9, 2026](https://associationsnow.com/2026/07/09/associations-now-presents-industry-partner-edition-sponsorships-that-deliver-real-value/) - [Video2025 Sponsorship Recap VideoJune 17, 2026](https://associationsnow.com/2026/06/17/2025-sponsorship-recap-video/) - [VideoUrban Land Institute- Project Recovery: Rebuilding Los Angeles After the January 2025 WildfiresSeptember 24, 2026](https://associationsnow.com/2026/09/24/urban-land-institute-project-recovery-rebuilding-los-angeles-after-the-january-2025-wildfires/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F09%2F21%2Fmonday-buzz-kickstarter-becomes-a-benefit-corporation%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !