--- title: "Friday Buzz: GoPro Shines a Spotlight on Nonprofits" id: "30281" type: "post" slug: "friday-buzz-gopro-shines-a-spotlight-on-nonprofits" published_at: "2015-09-25T20:52:48+00:00" modified_at: "2026-03-16T14:42:52+00:00" url: "https://associationsnow.com/2015/09/25/friday-buzz-gopro-shines-a-spotlight-on-nonprofits/" markdown_url: "https://associationsnow.com/2015/09/25/friday-buzz-gopro-shines-a-spotlight-on-nonprofits.md" excerpt: "GoPro has announced exciting plans to help organizations reach their goals. Plus: The discussion about online harassment reaches a national audience." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "nonprofit" - "Social Media" - "storytelling" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: GoPro Shines a Spotlight on Nonprofits In a world of [viral videos and short-lived internet content](http://associationsnow.com/2015/03/viral-impact-using-social-marketing-extend-event-reach/) , the pressure to share new, engaging stories can be a burden for nonprofits. Because engagement and awareness promotion are central to an organization’s success, this struggle can be especially harmful to those hoping to inspire change. Good news on that front: [GoPro (opens in a new tab)](http://gopro.com/) founder and CEO Nick Woodman has announced the [GoPro for a Cause (opens in a new tab)](http://gopro.com/goproforacause) program. It’s designed to help nonprofits reach their goals by providing them with GoPro cameras, financial support, and help from professional video producers and distributors. “From the beginning we’ve had a vision to scale GoPro as a platform to inspire,” [Woodman said in his announcement (opens in a new tab)](http://gopro.com/news/announcing-gopro-for-a-cause) . “Our goal with GoPro for a Cause is to help social causes inspire a global audience with their stories.” The list of nonprofits already involved in the program include [St. Jude Children’s Research Hospital (opens in a new tab)](https://www.stjude.org/) , the [Mauli Ola Foundation (opens in a new tab)](http://www.mauliola.org/) , and [Bicycles Against Poverty (opens in a new tab)](http://www.bicyclesagainstpoverty.org/) . ### Tweet of the Day: > Woah, [#ONA15keynote (opens in a new tab)](https://twitter.com/hashtag/ONA15keynote?src=hash&ref_src=twsrc%5Etfw) > is the #1 trending topic in the US. [pic.twitter.com/FKmHyFsqYT (opens in a new tab)](http://t.co/FKmHyFsqYT) > > — Zack Stanton (@zackstanton) [September 25, 2015 (opens in a new tab)](https://twitter.com/zackstanton/status/647455023639629825?ref_src=twsrc%5Etfw) **An important discussion about online harassment**hit the top of Twitter’s charts today during the final keynote address of the Online News Association’s annual conference. Titled [We Belong Here: Pushing Back Against Online Harassment (opens in a new tab)](http://ona15.journalists.org/sessions/antiharassmentkeynote/#.VgWCmSxVhBc) , the discussion became a must-watch for anyone facing the darker side of online discourse. ### Other Good Reads **Building an online presence is like building a house.** You won’t get good results if you don’t have the right tools. Hootsuite [has some fresh suggestions (opens in a new tab)](http://blog.hootsuite.com/6-must-have-tools-for-online-audience-growth/) for organizations looking to restock their social media tool belt. **Congress may turn to you for renewable energy.** [In a letter published in the LaCrosse Tribune (opens in a new tab)](http://lacrossetribune.com/houstonconews/news/opinion/nonprofits-should-be-included-in-efficiency-efforts/article_e7467310-b9ac-5540-bdb8-7bc42504ba38.html) , Minnesota Sen. Amy Klobuchar (D) shared her hope that Congress will pass the Nonprofit Energy Efficiency Act, which will encourage nonprofits to help find solutions for clean energy. **Need help with fundraising? There’s an app for that.** [Posiba (opens in a new tab)](https://www.posiba.com/) , an information service, has announced [the launch of its new app, Givn (opens in a new tab)](http://globenewswire.com/news-release/2015/09/23/770404/10150334/en/New-App-for-Socializing-Generosity-Will-SparkTheGood-to-Help-Nonprofits-Boost-Fall-Fundraising.html) , which could make it easier for organizations to solicit and collect donations. (Marcin Milewski/StockSnap) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#Business](https://associationsnow.com/tag/business/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) [#Social Media](https://associationsnow.com/tag/social-media/) [#storytelling](https://associationsnow.com/tag/storytelling/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: National Adoption AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-national-adoption-association/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F09%2F25%2Ffriday-buzz-gopro-shines-a-spotlight-on-nonprofits%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !