---
title: "Data Nugget: Onboarding Boosts Online Engagement"
id: "30451"
type: "post"
slug: "data-nugget-onboarding-boosts-online-engagement"
published_at: "2015-10-01T19:00:11+00:00"
modified_at: "2026-11-09T17:50:50+00:00"
url: "https://associationsnow.com/2015/10/01/data-nugget-onboarding-boosts-online-engagement/"
markdown_url: "https://associationsnow.com/2015/10/01/data-nugget-onboarding-boosts-online-engagement.md"
excerpt: "In its “State of Community Management 2015” report, The Community Roundtable called a new-member onboarding program a “quick win” for organizations."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "fan engagement"
  - "Membership"
  - "onboarding"
  - "online communities"
taxonomy_content_format:
  - "Article"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Onboarding Boosts Online Engagement

In its “State of Community Management 2015” report, The Community Roundtable called a new-member onboarding program a “quick win” for organizations that host online communities. “This year’s research shows that personal (versus automated) welcome emails, welcome calls, webinars, and video welcome tours all have significant correlation to higher engagement rates,” the authors note.

### Without New-Member Programs

**Inactive:** 34 percent

**Lurkers:** 35 percent

**Contributors:** 16 percent

**Creators:** 10 percent

**Collaborators:** 5 percent

### With New-Member Programs

**Inactive:** 28 percent

**Lurkers:** 35 percent

**Contributors:** 17 percent

**Creators:** 12 percent

**Collaborators:** 9 percent

*Source: The Community Roundtable, “[The State of Community Management 2015 (opens in a new tab)](http://www.communityroundtable.com/research/the-state-of-community-management/state-community-management-2015/)
” Online Community Engagement*

(sezer66/Thinkstock)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#fan engagement](https://associationsnow.com/tag/fan-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#onboarding](https://associationsnow.com/tag/onboarding/)
 [#online communities](https://associationsnow.com/tag/online-communities/)

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