--- title: "Friday Buzz: Apps Reign on Apple TV" id: "30828" type: "post" slug: "friday-buzz-apps-reign-on-apple-tv" published_at: "2015-10-30T18:10:07+00:00" modified_at: "2026-03-16T14:56:45+00:00" url: "https://associationsnow.com/2015/10/30/friday-buzz-apps-reign-on-apple-tv/" markdown_url: "https://associationsnow.com/2015/10/30/friday-buzz-apps-reign-on-apple-tv.md" excerpt: "The power of the application shows itself in the debut of the new Apple TV. Also: Facebook eyes emerging markets with its newest ad strategy." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "apps" - "Aspiring Leader" - "AssociationsNow" - "Mid-Level Professional" - "Technology" - "television" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Apps Reign on Apple TV The age of the channel has passed. Now, it’s all about the apps for television. The new [Apple TV (opens in a new tab)](http://www.apple.com/tv/) , with an interface called tvOS, has debuted and is [featuring applications over channels (opens in a new tab)](http://www.theverge.com/2015/10/28/9630952/new-apple-tv-4-review) . “Looking at the world by channels is sort of backwards,” senior Apple Executive Eddie Cue [told Sky News, of the shift to apps (opens in a new tab)](http://news.sky.com/story/1577929/apple-tv-ditches-backward-channels-for-apps) . “The numbers of a TV guide never made much sense. What you really want to say is, I want to watch Sky news, I don’t want to say what channel number Sky News is.” There’s Netflix, Hulu, HBONow, Showtime, and many iTunes services. ABC, CBS, NBC, Fox, Lifetime, A&E, watchESPN, watchDisney, History, CNNgo, and others are included in the wide array of viewing content applications. And Siri comes along, providing innovative voice search. In addition to those established media services, there’s Periscope, YouTube, Vimeo, and Vevo as alternatives. There’s even QVC, Zillow, and Gilt shopping apps. [Apple TV will be in stores Friday (opens in a new tab)](http://9to5mac.com/2015/10/28/apple-stores-to-start-selling-new-apple-tv-on-friday/) . This illustrates how important applications are in the tech space. They can be accessed almost anywhere—online, via mobile on smartphones and tablets, and now on TV. “Thanks to tvOS, Apple TV is a real platform now,” [Christina Warren said on Mashable (opens in a new tab)](http://mashable.com/2015/10/28/apple-tv-review-2015/#vL0z85_ePGqW) . “For *years*, developers have wanted to build and sell apps on Apple TV and now they can.” ### Tweet of the Week > Association Chat LIVE on [#Blab (opens in a new tab)](https://twitter.com/hashtag/Blab?src=hash&ref_src=twsrc%5Etfw) > (next TUES/2 pm ET) focuses on Membership Models. [https://t.co/pa07IJNOSD (opens in a new tab)](https://t.co/pa07IJNOSD) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/p027LZNPXE (opens in a new tab)](https://t.co/p027LZNPXE) > > — kikilitalien (@kikilitalien) [October 30, 2015 (opens in a new tab)](https://twitter.com/kikilitalien/status/660092826156457984?ref_src=twsrc%5Etfw) **Members are the lifeblood** of any organization, but interactions with them vary from group to group. And with all sorts of benefit structures, it can be hard to see which will work best for your association. [Join fellow association professionals (opens in a new tab)](https://blab.im/kiki-l-italien-association-chat-membership-models-assnchat) next Tuesday in a conversation on membership trends and how to identify successful models. ### Other Good Reads **Struggling to reach members** in areas where slow internet is the rule, not the exception? Facebook may have a solution. The social media giant has announced [Slideshow, a new marketing tool (opens in a new tab)](http://adage.com/article/digital/facebook-introduces-slideshow-ad-unit/301139/) that will allow your association to connect with potential members in those hard-to-reach places. **So you’ve started your new organization**, but now it’s time to look to the future. *Business 2 Community* [lists three questions (opens in a new tab)](http://www.business2community.com/non-profit-marketing/3-questions-to-ask-to-determine-your-nonprofits-impact-01360880) to ask to see how your organization is doing and how it can progress. **Halloween is supposed to be scary**, but many nonprofits are nothing but smiles. [The Wall Street Journal takes a look (opens in a new tab)](http://www.wsj.com/articles/for-nonprofits-halloween-can-be-scary-lucrative-1446197401) at the treats nonprofits get in their pillowcases. (iStock/Thinkstock) [Patrick deHahn](https://associationsnow.com/author/patrick-dehahn/) Patrick deHahn is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/patrick-dehahn/) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#apps](https://associationsnow.com/tag/apps/) [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#Technology](https://associationsnow.com/tag/technology/) [#television](https://associationsnow.com/tag/television/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoASAE DELP Reunion 2025 & Introduction of New ClassAugust 18, 2025](https://associationsnow.com/2025/08/18/asae-delp-reunion-2025-introduction-of-new-class/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F10%2F30%2Ffriday-buzz-apps-reign-on-apple-tv%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !