--- title: "Tuesday Buzz: Tell It to My Heart, Twitter" id: "30863" type: "post" slug: "tuesday-buzz-tell-it-to-my-heart-twitter" published_at: "2015-11-03T21:35:41+00:00" modified_at: "2026-03-16T14:57:41+00:00" url: "https://associationsnow.com/2015/11/03/tuesday-buzz-tell-it-to-my-heart-twitter/" markdown_url: "https://associationsnow.com/2015/11/03/tuesday-buzz-tell-it-to-my-heart-twitter.md" excerpt: "The social network receives an unusually high level of criticism over a fairly small change to its network. Also: Google's Inbox platform gets even smarter." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Digital Communication" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Tell It to My Heart, Twitter Like social media? Hope you like hearts. On Tuesday, Twitter announced that it was replacing its long-lingering “favorites” feature, the star, with a new “likes” feature, represented by [lovey-dovey hearts (opens in a new tab)](https://blog.twitter.com/2015/hearts-on-twitter) . The features functionally work the same; they just look slightly different. https://twitter.com/twitter/status/661558661131558915 Twitter isn’t the first social network to use a heart—[Tumblr took to the ticker (opens in a new tab)](http://staff.tumblr.com/post/1229695152/like-button) years before this symbol was even a glimmer in Twitter’s star-shaped eye—and it may not be the last one to do so, either. (Twitter-owned Vine, for one, [is also marching to (opens in a new tab)](http://techcrunch.com/2015/11/03/heart-heart-heart/) the heart beat.) https://twitter.com/Jason/status/661594921757986816 The icon change has been, to say the least, not exactly embraced by Twitter’s base of power users, such as journalists and snarkers. If you’re one of those having a heart attack over this substitution and want to “like” tweets with a symbol of your choice, [this Gizmodo post could change your life (opens in a new tab)](http://gizmodo.com/how-to-replace-twitters-dumb-heart-with-the-emoji-of-yo-1740302661) . ### Replying for You Google’s Inbox platform is getting smarter. The alternative Gmail client has gained some additional artificial intelligence capabilities in recent months, and is about to launch a new feature called the “Smart Reply.” “Smart Reply suggests up to three responses based on the emails you get,” [Bálint Miklós, a Google software engineer, writes in a blog post (opens in a new tab)](http://gmailblog.blogspot.com/2015/11/computer-respond-to-this-email.html) . “For those emails that only need a quick response, it can take care of the thinking and save precious time spent typing. And for those emails that require a bit more thought, it gives you a jump start so you can respond right away.” Talk about a killer feature—and considering how killer it is, perhaps it makes sense that Google is launching it on its Android platform first. ### Other Links of Note **It’s the downside of big change.** Media blogger Jim Romenesko reported Tuesday that [a number of National Geographic employees were waiting (opens in a new tab)](http://jimromenesko.com/2015/11/03/layoffs-begin-at-national-geographic/) to hear word about layoffs—less than two months after the National Geographic Society [gave up majority ownership of its media properties to 21st Century Fox](http://associationsnow.com/2015/09/national-geographic-society-maps-magazines-profit-future/) . This change will make the flagship publication for profit after more than a century of being under nonprofit control. **Looking to take your meetings career** to the next level? Take some inspiration from marathon training, [suggests Event Manager Blog contributor Kelli White (opens in a new tab)](http://www.eventmanagerblog.com/marathon-training-events-career) . **Meeting evaluations are meant to help** your organization plan ahead, but they have “a fatal flaw,” according to event pro Adrian Segar: They’re focused only on short-term issues. In his latest blog post, [Segar suggests ideas for how to improve post-meeting analyses (opens in a new tab)](http://www.conferencesthatwork.com/index.php/event-design/2015/11/why-meeting-evaluations-are-unreliable-and-how-we-can-improve-them/) . (iStock/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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