--- title: "More Deep Questions for Association Membership Pros" id: "30879" type: "post" slug: "more-deep-questions-for-association-membership-pros" published_at: "2015-11-04T12:58:46+00:00" modified_at: "2015-11-04T12:58:46+00:00" url: "https://associationsnow.com/2015/11/04/more-deep-questions-for-association-membership-pros/" markdown_url: "https://associationsnow.com/2015/11/04/more-deep-questions-for-association-membership-pros.md" excerpt: "Give your association mind a little exercise by musing on these membership discussion starters." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Engagement" - "Membership" - "Mid-Level Professional" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » More Deep Questions for Association Membership Pros A couple weeks ago, I got an [office window (opens in a new tab)](https://twitter.com/joerominiecki/status/656490907370393600) . It’s a new experience for me, and I find the view of trees and sky outside relaxing. It’s a setting more conducive to reflection and contemplation, a chance to think about some [really important questions (opens in a new tab)](http://time.com/4098106/twitter-favorite-star-heart/?xid=time_socialflow_twitter) . Which leads me here, just past three years since this blog challenged association membership professionals with “[A Few Deep Questions for Membership Pros](http://associationsnow.com/2012/10/a-few-deep-questions-for-membership-pros/) .” Many of those questions remain open for discussion, but today I’ll offer six new ones, another set of thoughts for membership minds to ponder. I’m eager to hear your thoughts. > What department in your association has the biggest impact on your membership performance? **1. On any given day, would you rather get one call from a happy member and two calls from cranky members, or zero calls from any members at all?** As in any customer-service setting, fielding complaints from members can be a chore, not for the weak of will. Sometimes, you probably just want a nice quiet day where the phone doesn’t ring. But it’s also true that every interaction with a member, even an upset one, is an opportunity to deliver a positive experience. Does zero calls from members mean no one cares enough, either way, to contact you? **2. If you could implement one of these two membership offers tomorrow, which would you choose: tiered benefits packages or automatic renewal via credit card?** I’ve written about associations adopting [these](http://associationsnow.com/2014/07/tiers-put-power-choice-members-hands/) [offers](http://associationsnow.com/2015/10/monthly-membership-as-easy-as-possible/) a few times, and the potential upside to each seems promising. Both, however, require significant back-end work for staff and systems to accommodate them. Let’s assume you can clear those hurdles easily, though. Which new offer intrigues you most? **3. What department in your association—other than membership and marketing—has the biggest impact on your membership performance?** Is it your education department, drawing in members with sought-after training? Is it your publications division, delivering a steady stream of knowledge and content, even to your mailbox members? Or maybe it’s government relations, winning battles to keep your industry growing? [Every part of an association affects the membership experience](http://associationsnow.com/2014/07/carry-flag-membership/) , of course, but is there one group of colleagues you secretly root for more than the others? **4. Would you rather have dozens of employees at one company as active members but not the company’s top executive, or vice versa?** Of course, both would be best, but if you had to choose, what would be more valuable: a large volume of rank-and-file professionals or one high-level decision maker? **5. What membership metric best reflects your association’s overall success and progress toward its mission: recruitment, retention, or engagement?** These numbers are best viewed as progress indicators, not end goals themselves. (Your association’s mission is not simply to recruit more members.) So which one follows most closely to mission progress? If you have an answer, is it a best guess or is it based on a clear correlation to mission metrics? **6. Finally, a membership dilemma:**You’re stranded on a deserted island in the middle of the Pacific Ocean ([this one (opens in a new tab)](https://www.google.com/maps/place/Nikumaroro+Island,+Kiribati/@-4.6756416,-174.5528633,12994m/data=!3m1!1e3!4m2!3m1!1s0x706aec9cb3d9ad87:0xb09d9ed73197d6a2!6m1!1e1) , perhaps), and two bottles with messages wash ashore. One is a membership offer from the International Association of Island Castaways, and the other is an offer from the Society of Stranded People. IAIC’s primary member benefit is a set of detailed instructions for building a small but seaworthy raft. SSP’s primary mission is lobbying world governments for greater naval search-and-rescue spending. Which association do you join? Please share your responses to any of these questions in the comments. And offer up any other tough membership questions you have, as well. (iStock//Thinkstock) [Joe Rominiecki](https://associationsnow.com/author/joe-rominiecki/) Joe Rominiecki is a contributing editor to Associations Now. [More articles by this author](https://associationsnow.com/author/joe-rominiecki/) Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F11%2F04%2Fmore-deep-questions-for-association-membership-pros%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !