--- title: "Friday Buzz: Facebook Introduces a New Fundraising Tool" id: "31077" type: "post" slug: "friday-buzz-facebook-introduces-a-new-fundraising-tool" published_at: "2015-11-20T19:02:30+00:00" modified_at: "2015-11-20T19:02:30+00:00" url: "https://associationsnow.com/2015/11/20/friday-buzz-facebook-introduces-a-new-fundraising-tool/" markdown_url: "https://associationsnow.com/2015/11/20/friday-buzz-facebook-introduces-a-new-fundraising-tool.md" excerpt: "The world's largest social network announces it's expanding into fundraising with the launch of an app to help users raise donations. Plus: The tastes of 2016." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "donation" - "Fundraising" - "nonprofit" taxonomy_content_format: - "Article" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Facebook Introduces a New Fundraising Tool Over the past few years, Facebook has transformed from a social media platform into an internet multitool, jumping into various projects, from [cybersecurity](http://associationsnow.com/2015/02/thursday-buzz-facebook-jumps-threat-sharing-game/) to [virtual reality (opens in a new tab)](http://newsroom.fb.com/news/2014/03/facebook-to-acquire-oculus/) . Now, Facebook is adding a new offering to its digital suite: fundraising. According to [a news release (opens in a new tab)](http://newsroom.fb.com/news/2015/11/introducing-new-tools-for-nonprofits/) , the company has designed a new page layout for nonprofits to raise donations for campaigns. Through the new feature, dubbed “Fundraisers,” organizations can “tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal.” This is not the first time Facebook has expressed interest in working with and supporting charity groups. After April’s destructive earthquake in Nepal, for example, [Facebook sent a message to users (opens in a new tab)](http://newsroom.fb.com/news/2015/04/support-nepal-earthquake-survivors-an-easy-way-to-donate-facebook-to-match-up-to-2-million/) , giving them the option to donate to support emergency response teams. Now, donations will be collected through an updated version of Facebook’s “Donate Now” button, which was made available to nonprofits [earlier this year](http://associationsnow.com/2015/08/facebook-makes-donate-now-button-available-nonprofits/) . As part of the button update, an organization can add a donate button to any post or page it creates. Facebook hopes this new tool will help nonprofits use its immense global network of [1.01 billion daily users (opens in a new tab)](http://newsroom.fb.com/company-info/) to make a positive impact on the world. “We’ve seen from our community that when people take action, lives are changed,” Naomi Gleit, Facebook’s VP of product management, wrote in a press release. “We know we can do more to enable these connections.” ### Video of the Day: Planning an event or tradeshow can be a stressful endeavor, especially when it comes to setting the menu. Get ahead of the game with the National Restaurant Association’s (NRA) predictions for [upcoming food trends in 2016 (opens in a new tab)](http://nrn.com/food-trends/chefs-predict-hot-food-trends-2016) . ### Other Good reads: **Did your social media presence underwhelm in 2015?** Learn from your mistakes and prepare for the new year with blogging expert Elena Prokopet’s tips to [strengthen your organization’s presence (opens in a new tab)](http://www.huffingtonpost.com/elena-prokopets/4-key-social-media-market_b_8589968.html) . **This woman created her own nonprofit to help protect her peers.** Change-Defend Founder [Pooja Nagpal tells ABC7 reporter Danny Romero (opens in a new tab)](http://abc7.com/society/cool-kid-pooja-nagpal-creates-nonprofit-to-teach-women-self-defense/1092187/) how she was inspired to start an organization to teach women self-defense. **The secrets to a participatory conference, revealed!** Event Producer Jenny Stanfield [has some tips on kindling participation (opens in a new tab)](http://www.eventmanagerblog.com/low-tech-ways-to-active-participatory) in this *Event Manager Blog* post. [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#Business](https://associationsnow.com/tag/business/) [#donation](https://associationsnow.com/tag/donation/) [#Fundraising](https://associationsnow.com/tag/fundraising/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoWhy Give to the ASAE Research FoundationDecember 2, 2019](https://associationsnow.com/2019/12/02/why-give-to-the-asae-research-foundation/) - [VideoJeff De Cagna ASAE Research Foundation Giving Tuesday ChallengeNovember 26, 2019](https://associationsnow.com/2019/11/26/jeff-de-cagna-asae-research-foundation-giving-tuesday-challenge/) - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F11%2F20%2Ffriday-buzz-facebook-introduces-a-new-fundraising-tool%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !