---
title: "Data: Onboarding Boosts Online Engagement"
id: "12376"
type: "post"
slug: "data-onboarding-boosts-online-engagement"
published_at: "2015-11-23T11:27:00+00:00"
modified_at: "2026-03-15T02:50:44+00:00"
url: "https://associationsnow.com/2015/11/23/data-onboarding-boosts-online-engagement/"
markdown_url: "https://associationsnow.com/2015/11/23/data-onboarding-boosts-online-engagement.md"
excerpt: "In its “State of Community Management 2015” report, The Community Roundtable called a new-member onboarding program a “quick win” for organizations that host online communities. “This year’s research shows that personal (versus automated) welcome emails, welcome calls, webinars, and video..."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "ASAEcenter"
  - "fan engagement"
  - "Member Engagement"
  - "onboarding"
  - "online communities"
taxonomy_content_format:
  - "Article"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data: Onboarding Boosts Online Engagement

In its “State of Community Management 2015” report, The Community Roundtable called a new-member onboarding program a “quick win” for organizations that host online communities. “This year’s research shows that personal (versus automated) welcome emails, welcome calls, webinars, and video welcome tours all have significant correlation to higher engagement rates,” the authors note.

### Online Community Engagement

| Legend: |  | Without New-Member Programs |  | With New-Member Programs |
| --- | --- | --- | --- | --- |

Inactive:

34%

28%

Lurkers:

35%

35%

Contributors:

16%

17%

Creators:

10%

12%

Collaborators:

5%

9%

*Source: The Community Roundtable, “[The State of Community Management 2015 (opens in a new tab)](http://www.communityroundtable.com/research/the-state-of-community-management/state-community-management-2015/)
” Online Community Engagement*

Tags: [#fan engagement](https://associationsnow.com/tag/fan-engagement/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#onboarding](https://associationsnow.com/tag/onboarding/)
 [#online communities](https://associationsnow.com/tag/online-communities/)

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