---
title: "Chocolate’s Role in Everyday Life"
id: "31161"
type: "post"
slug: "chocolates-role-in-everyday-life"
published_at: "2015-12-01T07:30:43+00:00"
modified_at: "2026-03-16T15:05:37+00:00"
url: "https://associationsnow.com/2015/12/01/chocolates-role-in-everyday-life/"
markdown_url: "https://associationsnow.com/2015/12/01/chocolates-role-in-everyday-life.md"
excerpt: "In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including chocolate."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ad industry"
  - "AssociationsNow"
  - "Business"
  - "chocolate"
  - "Marketing"
taxonomy_content_format:
  - "Article"
taxonomy_persona:
  - "Industry Professionals"
---

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 » Chocolate’s Role in Everyday Life

### Fine Chocolate Industry Association

Over the last several years, reports of an impending chocolate shortage due to a deterioration of the world’s cacao supply have given chocolate lovers some sleepless nights. To help prevent this fateful event, the Fine Chocolate Industry Association is spearheading the Heirloom Cacao Preservation Initiative, which aims to identify the world’s finest flavored cacao in order to map and target it for natural reproduction.

### CHOCOSUISSE

Did you know there’s a correlation between a country’s per capita chocolate consumption and its number of Nobel Laureates? True story, according [to a study published (opens in a new tab)](http://www.biostat.jhsph.edu/courses/bio621/misc/Chocolate%20consumption%20cognitive%20function%20and%20nobel%20laurates%20(NEJM).pdf)
 in The New England Journal of Medicine that found Switzerland to have the most Nobel Prize winners and highest chocolate consumption levels. Switzerland is also home to CHOCOSUISSE, which represents 18 member companies involved in the manufacturing of chocolate and chocolate products.

### National Confectioners Association

How would you feel about being paid in chocolate? Not so much? Well, during the Revolutionary War soldiers were often given chocolate instead of wages. Chocolate’s still got a strong market value, with sales in the U.S. increasing by 24 percent over the last five years—facts that have surely not escaped the folks at the National Confectioners Association.

[Katie Bascuas](https://associationsnow.com/author/katie-bascuas/)

Katie Bascuas is a former associate editor at Associations Now in Washington, DC.

[More articles by this author](https://associationsnow.com/author/katie-bascuas/)

Tags: [#ad industry](https://associationsnow.com/tag/ad-industry/)
 [#Business](https://associationsnow.com/tag/business/)
 [#chocolate](https://associationsnow.com/tag/chocolate/)
 [#Marketing](https://associationsnow.com/tag/marketing/)

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