---
title: "Tune In to These New Ideas From Public Broadcasting"
id: "31192"
type: "post"
slug: "tune-in-to-these-new-ideas-from-public-broadcasting"
published_at: "2015-12-01T08:50:37+00:00"
modified_at: "2015-12-01T08:50:37+00:00"
url: "https://associationsnow.com/2015/12/01/tune-in-to-these-new-ideas-from-public-broadcasting/"
markdown_url: "https://associationsnow.com/2015/12/01/tune-in-to-these-new-ideas-from-public-broadcasting.md"
excerpt: "Concepts from the world of public broadcasting that might come in handy for association execs."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "fan engagement"
  - "Membership"
  - "supporters"
taxonomy_content_format:
  - "Article"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Tune In to These New Ideas From Public Broadcasting

In July, the Nieman Foundation published a 13,000-word report by Knight Visiting Nieman Fellow Melody Joy Kramer that explored new membership models for public broadcasting—the local stations that carry NPR and PBS programming. The thesis of her report, titled “[Putting the public into public media membership (opens in a new tab)](http://www.niemanlab.org/2015/07/putting-the-public-into-public-media-membership/)
,” centered on engaging supporters through more than pledge drives: rather, in contributions of time, energy, and expertise.

The public broadcasting model is not an exact analogue to associations, but Kramer’s broad assemblage of ideas, pulled from within public media organizations and beyond, offers a deep well of inspiration for association engagement methods. Here are a few highlights.

1. **​Get educators to use your content.** For instance, create online lists of past association articles and resources, categorized by topic, that teachers and professors can tap. “We should be making it really, really easy for teachers to insert relevant material into their curriculums,” Kramer writes.
2. **​Enlist volunteers for small but useful tasks.** You might ask them to tag content with metadata so it can be better repurposed, translate content into other languages, or pledge to post a certain number of articles on social media.
3. **​Channel your members’ subject matter expertise for the greater good.** As Kramer notes, institutions such as Princeton University and the Smithsonian American Art Museum have hosted Wikipedia “edit-a-thons,” in which volunteers sign up to edit specific pages on the site. Held in person, such an event could also be a chance for members to meet each other.

(Ryan McGuire/Stocksnap)

[Joe Rominiecki](https://associationsnow.com/author/joe-rominiecki/)

Joe Rominiecki is a contributing editor to Associations Now.

[More articles by this author](https://associationsnow.com/author/joe-rominiecki/)

Tags: [#fan engagement](https://associationsnow.com/tag/fan-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#supporters](https://associationsnow.com/tag/supporters/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/)
- [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/)
- [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/)
- [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F12%2F01%2Ftune-in-to-these-new-ideas-from-public-broadcasting%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!