---
title: "Data Mobile Video Keeps Growing and Growing"
id: "12247"
type: "post"
slug: "data-mobile-video-keeps-growing-and-growing"
published_at: "2016-01-11T05:00:00+00:00"
modified_at: "2026-03-15T02:50:36+00:00"
url: "https://associationsnow.com/2016/01/11/data-mobile-video-keeps-growing-and-growing/"
markdown_url: "https://associationsnow.com/2016/01/11/data-mobile-video-keeps-growing-and-growing.md"
excerpt: "40:00 minutes The average YouTube viewing session via mobile device reached 40 minutes in the second quarter of 2015, according to Google. The video-streaming behemoth also said it reaches more 18- to 49-year-olds in the U.S. than any cable television..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ASAEcenter"
  - "mobile devices"
  - "YouTube"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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### 40:00 minutes

The average YouTube viewing session via mobile device reached 40 minutes in the second quarter of 2015, according to Google. The video-streaming behemoth also said it reaches more 18- to 49-year-olds in the U.S. than any cable television network and that now more than half its views come via mobile.

Source: [Business Insider (opens in a new tab)](http://www.businessinsider.com/youtube-app-update-and-new-stats-2015-7)

Tags: [#mobile devices](https://associationsnow.com/tag/mobile-devices/)

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