--- title: "Thursday Buzz: A Crafty Gift for Peyton Manning" id: "32093" type: "post" slug: "thursday-buzz-a-crafty-gift-for-peyton-manning" published_at: "2016-02-11T18:52:42+00:00" modified_at: "2026-03-16T15:31:20+00:00" url: "https://associationsnow.com/2016/02/11/thursday-buzz-a-crafty-gift-for-peyton-manning/" markdown_url: "https://associationsnow.com/2016/02/11/thursday-buzz-a-crafty-gift-for-peyton-manning.md" excerpt: "The Brewers Association attempts to introduce Peyton Manning to beers not named Budweiser. Plus: All those new trends may not be new at all." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "brewery" - "Business" - "craft beer" - "Marketing" - "trade associations" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: A Crafty Gift for Peyton Manning The Denver Broncos’ Super Bowl-winning star quarterback got schooled by an association. While celebrating on Sunday night, Peyton Manning said in an interview he [was going to mark his victory (opens in a new tab)](http://sports.yahoo.com/blogs/nfl-shutdown-corner/peyton-manning-s-budweiser-plugs-were-a-little-self-serving-051858426.html) by drinking “a lot of Budweiser.” The comment raised a lot of eyebrows—especially from craft brewers, who know [a thing or two about Super Bowl slights](http://associationsnow.com/2015/02/micro-macro-competing-beer-bills-highlight-brewing-industry-conflict/) . The [Brewers Association (opens in a new tab)](https://www.brewersassociation.org/) —a nonprofit trade group [representing (opens in a new tab)](https://www.brewersassociation.org/brewers-association/purpose/) more than 2,900 American breweries, as well as another whopping 45,000 members of the American Homebrewers Association—had a response ready for Manning. The trade group, which is based in Boulder, Colorado, sent over a sampling of 10 craft beers brewed both nationally and in Colorado. > The Brewers Association sent Peyton Manning craft beer, so he won’t drink Budweiser. My suggestion? Drink it all [pic.twitter.com/jLb4l6rLS7 (opens in a new tab)](https://t.co/jLb4l6rLS7) > > — Ian Rapoport (@RapSheet) [February 10, 2016 (opens in a new tab)](https://twitter.com/RapSheet/status/697510267643699200?ref_src=twsrc%5Etfw) “Wouldn’t he rather have a beer more fitting of his superstardom; maybe a beer that more closely represents the Broncos’ status as an underdog? That’s what we believe small and independent craft brewers represent,” [the group said in a news release (opens in a new tab)](http://www.craftbeer.com/news/craftbeer-com-news/brewers-association-sends-american-craft-beer-peyton-manning) . The Brewers Association also offered to give Manning a chance to see quality craft beer up close, inviting him to visit a local craft brewery in [the letter it sent him (opens in a new tab)](http://craftbeerdotcom.s3-us-west-2.amazonaws.com/wp-content/uploads/2016/02/11085440/Peyton_Letter2.pdf) [PDF]. Want to see which beers were included in the shipment? [Take a look. (opens in a new tab)](http://www.craftbeer.com/news/craftbeer-com-news/brewers-association-sends-american-craft-beer-peyton-manning) ### Advice of the Day > {New today!} 3 New Trends for Cultural Organizations That Are Not New At All (so let’s stop being scared of them): [https://t.co/4RgsF5pF3p (opens in a new tab)](https://t.co/4RgsF5pF3p) > > — Colleen Dilenschneider (@cdilly) [February 10, 2016 (opens in a new tab)](https://twitter.com/cdilly/status/697414656130994177?ref_src=twsrc%5Etfw) There’s always a new trend around the corner … but that trend may not be entirely new. *Know Your Own Bone* blogger Colleen Dilenschneider presents three new trends that pertain to cultural organizations (or any association) and shows how they aren’t necessarily brand new. They’re more recycled concepts reimagined for today. [And she urges you to not be afraid of them (opens in a new tab)](http://colleendilen.com/2016/02/10/three-new-trends-for-cultural-organizations-that-are-not-new-at-all/) . ### Additional Links for Your Day **“Where to start…”** It can be evident there is more diversity than ever in workplaces, organizations, and our communities—but are we more inclusive? [Joe Gerstandt raises the question on his blog (opens in a new tab)](http://www.joegerstandt.com/2016/02/where-to-start/) . **One in 10 baby boomers say they will never retire.** The older generation remains in the workforce, with nearly half saying they won’t retire until age 66 or older. [See what Fast Company found out about how boomers are revolutionizing retirement (opens in a new tab)](http://www.fastcompany.com/3056475/the-future-of-work/why-baby-boomers-refuse-to-retire) . **Is your computer eternally distracting?** Are there lots of documents, links, photos and projects cluttering the desktop screen? Writer and angel investor [Nir Eyal helps you out (opens in a new tab)](http://www.nirandfar.com/2016/01/laptop-zen-creating-distraction-free-desktop.html) on his *Nir and Far* blog. (Brewers Association) [Patrick deHahn](https://associationsnow.com/author/patrick-dehahn/) Patrick deHahn is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/patrick-dehahn/) Tags: [#brewery](https://associationsnow.com/tag/brewery/) [#Business](https://associationsnow.com/tag/business/) [#craft beer](https://associationsnow.com/tag/craft-beer/) [#Marketing](https://associationsnow.com/tag/marketing/) [#trade associations](https://associationsnow.com/tag/trade-associations/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F02%2F11%2Fthursday-buzz-a-crafty-gift-for-peyton-manning%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !