---
title: "Data Nugget: The Power of a Plan"
id: "32711"
type: "post"
slug: "data-nugget-the-power-of-a-plan"
published_at: "2016-04-01T07:50:57+00:00"
modified_at: "2016-04-01T07:50:57+00:00"
url: "https://associationsnow.com/2016/04/01/data-nugget-the-power-of-a-plan/"
markdown_url: "https://associationsnow.com/2016/04/01/data-nugget-the-power-of-a-plan.md"
excerpt: "The importance of building a formal plan for measuring member engagement."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "fan engagement"
  - "job performance"
  - "Membership"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Data Nugget: The Power of a Plan

Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a new benchmarking study from Advanced Solutions International, provider of the iMIS association management software platform. Those that do have such a plan say it has helped to increase a variety of performance metrics, from event attendance to renewals.

### Has your engagement plan led to improvements in these areas?

**Membership renewals:** 66 percent

**Website traffic:** 51 percent

**Attendance at events/webinars other than annual:** 51 percent

**Participation in social media:** 45 percent

**Annual meeting attendance:** 44 percent

**Volunteerism with your organization:** 26 percent

**Nondues or nonmembership fees revenue:** 23 percent

**Membership upgrades:** 22 percent

**Participation in your private online community:** 18 percent

**Number of members who acquire or maintain a certification:** 17 percent

**Donations to your association:** 11 percent

*Source: “[2016 Global Benchmark Report on Membership Performance (opens in a new tab)](http://www.advsol.com/ASI/Resources/On-Demand_Resources/Whitepapers/Resources/Whitepapers_download.aspx?ofid=wp23n)
,” Advanced Solutions International*

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Tags: [#fan engagement](https://associationsnow.com/tag/fan-engagement/)
 [#job performance](https://associationsnow.com/tag/job-performance/)
 [#Membership](https://associationsnow.com/tag/membership/)

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