--- title: "Monday Buzz: Quality Blog Posting 101" id: "32814" type: "post" slug: "monday-buzz-quality-blog-posting-101" published_at: "2016-04-04T17:59:02+00:00" modified_at: "2026-03-16T15:51:58+00:00" url: "https://associationsnow.com/2016/04/04/monday-buzz-quality-blog-posting-101/" markdown_url: "https://associationsnow.com/2016/04/04/monday-buzz-quality-blog-posting-101.md" excerpt: "Gain a new perspective from a legendary blogger on what readers look for in a blog post. Plus: Tricks to building business relationships." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Aspiring Leader" - "AssociationsNow" - "blogging" - "Content Creation" - "Mid-Level Professional" - "Technology" - "Writing" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Quality Blog Posting 101 Blogging is one of the most accessible—and most terrifying—ways to enter the digital universe. Whether it’s written by an employee for a multimillion dollar corporation or by a college student with a passion for food, each post has the potential to capture or alienate millions. Although the impact of a post may seem to be determined randomly, [True Ventures Founder Om Malik believes (opens in a new tab)](http://om.co/2016/03/26/how-to-write-a-good-blog-post/) there are certain ways to help keep the odds in your favor. Engaging an audience starts before the first words are even conceived, according to Malik, a onetime journalist who founded the technology news website *Gigaom* in 2006. It’s essential to get inside the heads of your potential readers and try to understand their motivations. “You start with the basic premise: respecting your reader’s time,” Malik writes. “Can they find the story somewhere else, and if yes, then why should they read you?” Although understanding your readers is important, do not take this to mean that writing what readers want to read will equate to a successful post. It is just as important to find something that stirs a fire in you, as readers can be acutely aware of writers who lack passion for their topics. The next step is to create the backbone of the post, which can be constructed with some basic writing skills and a bit of good old-fashioned elbow grease. “A good blog post starts with a clever lead, or an anecdote, and in a very short space, makes a case for what you are trying to say,” says Malik. Once the skeleton is set, the details are added, and the headline is catchy, look back on your story and see whether it incorporates the “3 Cs of a good blog post”: coherent, clever, and cryptic. “An ideal blog post is the one, which has a kicker that is as strong as the lead, or elicits a reaction from the reader, encouraging them to keep talking about the subject.” ### Tweet of the Day https://twitter.com/lizkingevents/status/716973970524733440 **Like most aspects of our lives,** relationships are a key part of business success, but creating chemistry can be a daunting task. [Techsy Talk contributor Deborah Oster Pannell (opens in a new tab)](http://techsytalk.com/pushy-couple-tips-building-business-relationships-projectmaven/) gives some insight into a few ways to ease any tension and get the ball rolling. ### Other Good Reads **Twitter gives sight to the blind?** The social media giant has created a new way for users to [share their pictures with the visually impaired (opens in a new tab)](http://arc.applause.com/2016/04/01/accessibility-photos-twitter/) . **Do you have what it takes to market your association?** Dave Martin of [Inbound MarTech lists 11 essential skills (opens in a new tab)](http://inboundmartech.com/11-skills-the-modern-association-marketer-must-have/) to spread your association’s influence. **Having trouble engaging employees?** You aren’t alone. [A new study (opens in a new tab)](http://infokf.kornferry.com/real-world-leadership-all-reports-dl.html?aliId=29616986) from Korn Ferry Hay group finds global [employee engagement is disturbingly low (opens in a new tab)](http://www.businesswire.com/news/home/20160331005046/en/Korn-Ferry-Hay-Group-Global-Study-Finds) . (iStock/Thinkstock) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#blogging](https://associationsnow.com/tag/blogging/) [#Content Creation](https://associationsnow.com/tag/content-creation/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#Technology](https://associationsnow.com/tag/technology/) [#Writing](https://associationsnow.com/tag/writing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [VideoLisa Junker on bloggingAugust 19, 2008](https://associationsnow.com/2008/08/19/lisa-junker-on-blogging/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F04%2F04%2Fmonday-buzz-quality-blog-posting-101%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !