--- title: "Wednesday Buzz: Don’t Miss the Boat on Facebook Live" id: "33125" type: "post" slug: "wednesday-buzz-dont-miss-the-boat-on-facebook-live" published_at: "2016-04-27T21:45:10+00:00" modified_at: "2026-11-09T16:48:32+00:00" url: "https://associationsnow.com/2016/04/27/wednesday-buzz-dont-miss-the-boat-on-facebook-live/" markdown_url: "https://associationsnow.com/2016/04/27/wednesday-buzz-dont-miss-the-boat-on-facebook-live.md" excerpt: "Some tips on how associations can benefit from Facebook’s push for live video. Plus: Can you tell the difference between a fad and a trend?" taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Digital Engagement" - "Live Events" - "live streaming" - "Meetings" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: Don’t Miss the Boat on Facebook Live Though live video is far from a new feature on the internet, Facebook’s recent expansion of its video-streaming offerings is forcing many organizations to rethink their video efforts. And [the success of early adopters like BuzzFeed](http://associationsnow.com/2016/04/social-video-buzzfeed-watermelon/) is only increasing the pressure. With conference season underway, *Smart Meetings* contributor [Nina Sayawat advises (opens in a new tab)](http://www.smartmeetings.com/technology/87364/4-reasons-to-use-facebook-live-video-for-events) associations not to overlook this powerful tool, which can expand participation in an event far beyond its onsite attendees. And that potential audience is bigger than ever, thanks to a key change Facebook has implemented. “In the past, live streams were only available to followers and friends through notifications and News Feed updates,” Sayawat writes. “Now, Facebook has made videos much more accessible by creating a page that displays current live streams and allows users to search for live videos.” And Facebook’s commenting feature adds new ways for viewers and content leaders to interact. “Viewers can also make comments, which video casters will be able to read and respond to in real time,” says Sayawat. “For example, speakers can do post-speech Q&As to answer any lingering questions.” With the push to [bring conferences further into the digital sphere](http://associationsnow.com/2016/04/wednesday-buzz-take-events-highlights-online/) growing stronger, event organizers would do well to embrace the potential power of Facebook’s latest video tools. ### Trending Advice of the Day New apps, programs, and practices are constantly vying for your attention, and it can be hard to figure out which will stick and which are fleeting. Engagement expert Colleen Dilenschneider has a few tips on [how to separate fads from trends (opens in a new tab)](http://colleendilen.com/2016/04/27/fads-vs-trends-how-organizations-can-tell-the-difference-and-why-it-matters/) and how both can be used to help boost your organization’s engagement strategy. ### Other Good Reads **Email has become the new snail mail**, according to a new study. *CMS Wire* Chief Editor Noreen Seebacher elaborates [in this post about a recent Robert Half survey (opens in a new tab)](http://www.cmswire.com/social-business/email-is-a-colossal-time-suck-more-research-confirms/) . **Is data analysis hurting your association?** Management experts Alexander Van Caeneghem and Jean-Marie Bequevort break down the [dangers of relying on metrics (opens in a new tab)](http://ww2.cfo.com/analytics/2016/04/obsession-metrics-killing-company/) . **Your next batch of volunteers could be retired.** [In this post on VolunteerMatch’s blog (opens in a new tab)](http://blogs.volunteermatch.org/engagingvolunteers/2016/04/27/retirees-in-prime-position-to-volunteer/) , Aging Advocate Carol Marak explains why retirees have massive volunteering potential for organizations. (Facebook) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#Digital Engagement](https://associationsnow.com/tag/digital-engagement/) [#Live Events](https://associationsnow.com/tag/live-events/) [#live streaming](https://associationsnow.com/tag/live-streaming/) [#Meetings](https://associationsnow.com/tag/meetings/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2017 XDP Facebook Live BroadcastApril 11, 2017](https://associationsnow.com/2017/04/11/2017-xdp-facebook-live-broadcast/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [Video2017 ASAE Annual Meeting & Exposition Monday Recap videoSeptember 8, 2017](https://associationsnow.com/2017/09/08/2017-asae-annual-meeting-exposition-monday-recap-video/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F04%2F27%2Fwednesday-buzz-dont-miss-the-boat-on-facebook-live%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !