Data Nugget: The Power of a Plan

By / Apr 1, 2016 (Weedezign/ThinkStock)

The importance of building a formal plan for measuring member engagement.

Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a new benchmarking study from Advanced Solutions International, provider of the iMIS association management software platform. Those that do have such a plan say it has helped to increase a variety of performance metrics, from event attendance to renewals.

Has your engagement plan led to improvements in these areas?

Membership renewals: 66 percent

Website traffic: 51 percent

Attendance at events/webinars other than annual: 51 percent

Participation in social media: 45 percent

Annual meeting attendance: 44 percent

Volunteerism with your organization: 26 percent

Nondues or nonmembership fees revenue: 23 percent

Membership upgrades: 22 percent

Participation in your private online community: 18 percent

Number of members who acquire or maintain a certification: 17 percent

Donations to your association: 11 percent

Source: “2016 Global Benchmark Report on Membership Performance,” Advanced Solutions International

Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. More »