--- title: "Your Best Members: Who Are Your Top Engagers?" id: "33187" type: "post" slug: "your-best-members-who-are-your-top-engagers" published_at: "2016-05-03T20:29:35+00:00" modified_at: "2016-05-03T20:29:35+00:00" url: "https://associationsnow.com/2016/05/03/your-best-members-who-are-your-top-engagers/" markdown_url: "https://associationsnow.com/2016/05/03/your-best-members-who-are-your-top-engagers.md" excerpt: "Learn how analyzing your data can tell you more about the members most important to your business goals. Also: An ad-blocking platform offers a fresh alternative to advertising." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "member analytics" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Your Best Members: Who Are Your Top Engagers? Your association’s mass of data is hiding a lot of things. Among them, the nonprofit technology firm Abila explains, is the makeup of what it calls “super members,” those who are not only engaged with your association but who also interact in ways that draw new people to the organization, make veterans want to stay, and help you achieve your business goals. In a post on the company’s *Forward Together* blog, marketing manager Kim Sorin highlights thoughts from Abila’s director of product marketing, Amanda Myers, on the importance of using data touch points in discovering the kind of members that make your association the best it can be. After gathering your data points comes the crucial task of zeroing in on the important ones, as opposed to poring over piles of information. “Each association is going to have its own definition of critical touch points, but some suggested guidelines for good measures of engagement include metrics related to an objective comparison between members, valuable insights to member preferences, data applicable across time, and a robust index allowing for identification of changes,” Sorin writes. [Check out the full post (opens in a new tab)](http://blog.abila.com/discovering-super-members-4-steps-to-measure-member-engagement/) to find out the other keys to discovering super members. ### Interesting Strategy of the Day https://twitter.com/flattrplus/status/727475209981272064 **Ad blocking is a hugely controversial practice** in some quarters, especially those related to media outlets. But companies that offer ad-blocking software keep trying to make the practice more palatable. The latest strategy worth watching comes from AdBlock Plus, which has joined forces with the micropayments startup Flattr to offer a way for people using the software to pay for the content they read. The approach, called [Flattr Plus (opens in a new tab)](https://flattrplus.com/) , will automatically track the content AdBlock Plus users are reading and then pay out funds to publishers accordingly—a strategy similar to how Spotify works. In an interview with *TechCrunch*, AdBlock Plus’ Ben Williams says the company [hopes to raise half a billion in revenue for publishers (opens in a new tab)](http://techcrunch.com/2016/05/03/adblock-plus-teams-up-with-flattr-to-help-readers-pay-publishers/) through the program next year. We’ll see how it pans out. ### Other Links of Note **“Acknowledging that things change during a project** is critically important to the success of the project,” [says Effective Database Management’s Wes Trochlil (opens in a new tab)](http://effectivedatabase.com/things-change-during-a-project/) . **Looking for a webinar or three?** Check out Deirdre Reid’s [list of upcoming webinars (opens in a new tab)](https://deirdrereid.com/2016/04/29/association-brain-food-weekly-5-2-16/) , which should make your lunch break a little more interesting. **Get ready for longer waits.** *The New York Times* reports that budget crunches at the Transportation Security Administration and fewer screeners are among the factors that [could lead to hours-long delays at the airport (opens in a new tab)](http://www.nytimes.com/2016/05/03/business/airport-security-lines.html) . [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#member analytics](https://associationsnow.com/tag/member-analytics/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: From Data to Decisions: Helping Associations Better Understand MembersMay 14, 2026](https://associationsnow.com/2026/05/14/associations-now-presents-from-data-to-decisions-helping-associations-better-understand-members/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F05%2F03%2Fyour-best-members-who-are-your-top-engagers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !