---
title: "Data: Engagement Plans Pay Off"
id: "11976"
type: "post"
slug: "data-engagement-plans-pay-off"
published_at: "2016-05-16T04:00:00+00:00"
modified_at: "2026-03-15T02:50:19+00:00"
url: "https://associationsnow.com/2016/05/16/data-engagement-plans-pay-off/"
markdown_url: "https://associationsnow.com/2016/05/16/data-engagement-plans-pay-off.md"
excerpt: "Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a new benchmarking study from Advanced Solutions International, provider of the iMIS association management software platform. Those that do have such a plan..."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "ASAEcenter"
  - "Member Engagement"
  - "Membership"
  - "metrics"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data: Engagement Plans Pay Off

Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a new benchmarking study from Advanced Solutions International, provider of the iMIS association management software platform. Those that do have such a plan say it has helped to increase a variety of performance metrics, from event attendance to renewals.

### Has your engagement plan led to improvements in these areas?

Membership renewals:

66%

Website traffic:

51%

Attendance at events/webinars other than annual:

51%

Participation in social media:

45%

Annual meeting attendance:

44%

Volunteerism with your organization:

26%

Nondues or nonmembership fees revenue :

23%

Membership upgrades:

22%

Participation in your private online community:

18%

Number of members who acquire or maintain a certification:

17%

Donations to your association:

11%

Source: “[2016 Global Benchmark Report on Membership Performance (opens in a new tab)](http://www.advsol.com/ASI/Resources/On-Demand_Resources/Whitepapers/Resources/Whitepapers_download.aspx?ofid=wp23n)
,” Advanced Solutions International

Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#metrics](https://associationsnow.com/tag/metrics/)

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