--- title: "Monday Buzz: Member Benefit Must-Haves" id: "33408" type: "post" slug: "monday-buzz-member-benefit-must-haves" published_at: "2016-05-23T19:16:08+00:00" modified_at: "2016-05-23T19:16:08+00:00" url: "https://associationsnow.com/2016/05/23/monday-buzz-member-benefit-must-haves/" markdown_url: "https://associationsnow.com/2016/05/23/monday-buzz-member-benefit-must-haves.md" excerpt: "Don't miss these essentials when designing your membership program. Plus: A buzzworthy rapper creates a fan event that's worth taking pointers from." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Benefits" - "Membership" - "Professional Development" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Member Benefit Must-Haves Designing the perfect membership program is a unique process for every association. While each organization develops benefits that meet its members’ specific needs and help it achieve its specific goals, there are some important features that every organization should adopt, [says Julie Bernhard (opens in a new tab)](https://www.multiview.com/resources/blog/must-benefits-need-offer-association-members/) , executive editor for Multiview’s news briefs. A key point: Associations should offer benefits that evolve with the industry and the professionals they are trying to attract. “A benefit menu static in nature might get a few to hop on board out of loyalty, but it won’t do much to increase your base,” writes Bernhard. “In order for your group to grow, you need to make sure they are growing as professionals in return.” She outlines three benefits that serve this purpose, including access to exclusive resources and educational opportunities. “From ground-breaking discoveries to the latest studies, you need to offer a one-stop shop, accessible exclusively by members only,” advises Bernhard. No matter what benefits your association adds this year, be sure to design with the present and future community in mind. ### Cool Event of the Day > ARE YOU READY? [@chancetherapper (opens in a new tab)](https://twitter.com/chancetherapper?ref_src=twsrc%5Etfw) > [#magnificentcoloringworld (opens in a new tab)](https://twitter.com/hashtag/magnificentcoloringworld?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/vmzimbMBOl (opens in a new tab)](https://t.co/vmzimbMBOl) > > — GUAP (@guap4xx) [May 21, 2016 (opens in a new tab)](https://twitter.com/guap4xx/status/734162052290367489?ref_src=twsrc%5Etfw) **Chicago’s Chance the Rapper** knows how to put on a creative event. With just a few days’ notice, the buzzworthy hip-hop star—who just became [the first musician ever to make it on to the Billboard 200 chart (opens in a new tab)](http://www.billboard.com/articles/columns/chart-beat/7378361/chance-the-rapper-coloring-book-first-streaming-exclusive) with a streaming-only release (landing in the No. 8 spot)—persuaded hundreds of fans to pay $40 each to check out an event at a warehouse to promote his new album, *Coloring Book*. Yes, coloring was involved—[but so were a choir (opens in a new tab)](http://blogs.wsj.com/speakeasy/2016/05/21/chance-the-rapper-creates-mini-carnival-for-his-coloring-book/) , music video sets, ring pops, and crafting. Not your standard album-release party by any means. It’s a great example of [the benefit of taking chances (opens in a new tab)](http://www.billboard.com/articles/columns/hip-hop/7378397/chance-the-rapper-chicago-warehouse-magnificent-coloring-world) in event planning—as well as the element of surprise. ### Other Good Reads **Move over Hootsuite**, there may be a new player in town. [DickyBird (opens in a new tab)](http://www.dickybird.co/) , a new social-scheduling tool, [just launched (opens in a new tab)](http://www.dickybird.co/blog/dickybirds-are-go/) , and it could be the next go-to tool for social media campaigns. **Interested in Snapchat?** Make the most out of the powerful video-sharing app with these [tips from Fast Company‘s Elizabeth Segran (opens in a new tab)](http://www.fastcompany.com/3059794/these-five-startups-used-snapchat-to-strengthen-their-brand-and-so-can-you) . **Create the perfect experience.** Smooth the Path’s Amanda Kaiser explains how associations can [create the best membership experience (opens in a new tab)](http://www.smooththepath.net/2016/05/23/intentionally-designing-member-experiences/) . (iStock/Thinkstock) [Eli Zimmerman](https://associationsnow.com/author/eli-zimmerman/) Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. [More articles by this author](https://associationsnow.com/author/eli-zimmerman/) Tags: [#Member Benefits](https://associationsnow.com/tag/member-benefits/) [#Membership](https://associationsnow.com/tag/membership/) [#Professional Development](https://associationsnow.com/tag/professional-development/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleWhat a Washington, DC, Mansion Knows About Membership That We Don’tSeptember 9, 2026](https://associationsnow.com/2026/09/09/what-a-washington-dc-mansion-knows-about-membership-that-we-dont/) - [ArticleThe Growth Engine: Value Propositions and Association ResilienceSeptember 17, 2026](https://associationsnow.com/2026/09/17/the-growth-engine-value-propositions-and-association-resilience/) - [VideoDJ Johnson Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/dj-johnson-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F05%2F23%2Fmonday-buzz-member-benefit-must-haves%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !