An association data pro makes the case for a position dedicated to data management. Also: Instagram hits a user high point.
Keeping your reams of member data organized might feel like a full-time job sometimes.
Effective Database Management principal Wes Trochlil has a good question on that front: Should it be a full-time job? In his latest article, he makes the case for adding a data records manager (DRM) to association staffs. He’s long argued for such a position, but he says that now might be the time for your association to make the move.
“Through active data management, the ultimate goal of the DRM is to ensure that staff and customers have a positive view of the data within the organization and are using the data to advance the organization’s mission,” he explains. “A successful DRM will develop a virtuous cycle of data management that will be self-reinforcing.”
Check out his post to get an idea of what the position entails.
Instagram Goes to 500 Million
— Instagram (@instagram) June 21, 2016
Instagram isn’t quite the size of its parent, Facebook, but it’s getting there.
On Tuesday, the platform announced that it had hit a significant user milestone: 500 million total users, more than 300 million of whom are active on the service each month.
“Our community also continues to become even more global, with more than 80 percent living outside of the United States,” the company’s official blog noted on Tuesday.
If you’re not on Instagram already, now might be a good time to discuss why.
Other Links of Note
“People like email content that is Personal, Useful, or Timely . . . or PUT.” Nonprofit marketer Kivi Leroux Miller explains the thought process that goes into an effective marketing email.
Twitter has a new option for heavy users: The company’s new iOS app, Twitter Engage, puts the emphasis on helping power users expand their reach.
Apple has an event strategy worth watching: The company is offering “coding camps” to kids at its retail stores.