---
title: "Executive Summary: Kesha L. Willis"
id: "34408"
type: "post"
slug: "executive-summary-kesha-l-willis"
published_at: "2016-08-01T10:40:20+00:00"
modified_at: "2026-03-16T17:08:43+00:00"
url: "https://associationsnow.com/2016/08/01/executive-summary-kesha-l-willis/"
markdown_url: "https://associationsnow.com/2016/08/01/executive-summary-kesha-l-willis.md"
excerpt: "Kesha L. Willis, the marketing and communications manager for the Society of Breast Imaging Reston, Virginia, isn't opposed to a good Law & Order marathon when the time strikes."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Communications"
  - "Leadership"
  - "rebranding"
  - "Social Media"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Director"
  - "VP"
taxonomy_persona:
  - "Executive Leadership"
---

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 » Executive Summary: Kesha L. Willis

#### If I weren’t doing this, I’d …

**… travel the world for a year.** The first six months I’d spend on a missionary or service-oriented trip and blog about it. The other six months I would travel for pleasure with my hubby or my mom—and blog about that too.

#### What I do when I’m not at work

Travel, read, or listen to books on Audible, watch sports, tour vineyards and wineries, enjoy great music at local venues

#### My media mix

**Music:** Gospel, R&B, pop mix

**TV:** I can watch Law & Order and NCIS marathons all day. Old Perry Mason and Murder, She Wrote episodes are faves too.

**Magazines:** Harvard Business Review, Inc., Food & Wine

#### Who I’m following on Twitter

[@paulocoelho (opens in a new tab)](https://twitter.com/paulocoelho)

@DoreenRainey

@BrianTracey

@dmscott

@marcwpa

#### My three goals for 2016

**1. Spend more time** with family.

**2. Expand my branding** and social media consulting.

**3. Do more of the things** I enjoy every day.

#### My favorite blogs

Seth Godin, Michael Smart PR, Life Hacks

#### The best advice I ever got

Always begin each day from a place of gratitude, and your day will always end with reasons to be grateful.

#### On my desk right now

Draft guidance for developing a rapid response team, social media strategy, Communications Committee work plans

(James Kegley)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Communications](https://associationsnow.com/tag/communications/)
 [#Leadership](https://associationsnow.com/tag/leadership/)
 [#rebranding](https://associationsnow.com/tag/rebranding/)
 [#Social Media](https://associationsnow.com/tag/social-media/)

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