--- title: "Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers" id: "34600" type: "post" slug: "monday-buzz-twitter-brings-brand-fun-in-promotedstickers" published_at: "2016-08-15T21:59:25+00:00" modified_at: "2026-03-16T17:15:13+00:00" url: "https://associationsnow.com/2016/08/15/monday-buzz-twitter-brings-brand-fun-in-promotedstickers/" markdown_url: "https://associationsnow.com/2016/08/15/monday-buzz-twitter-brings-brand-fun-in-promotedstickers.md" excerpt: "Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus: Nostalgia is a great resource that you should use for your events." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "rebranding" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers Emojis are fun, right? We see them in text messages, on Snapchat, and now on Twitter. The social network that made brevity a necessity [has released a new feature for brands (opens in a new tab)](https://blog.twitter.com/2016/introducing-promoted-stickers) : allowing them to create their own stickers. Twitter users can then get [creative and add the designs to their photos (opens in a new tab)](http://www.adweek.com/news/technology/twitter-introduces-searchable-emoji-stickers-photos-172262) before posting them. The feature, [#Stickers (opens in a new tab)](https://blog.twitter.com/2016/introducing-stickers-on-twitter) , allows for companies or organizations to build graphics that Twitter users can add to their photos. > Oh…. these twitter [#Stickers (opens in a new tab)](https://twitter.com/hashtag/Stickers?src=hash&ref_src=twsrc%5Etfw) > are fun!!! [pic.twitter.com/ga1QimKEsE (opens in a new tab)](https://t.co/ga1QimKEsE) > > — Padraic (@PawRickF) [August 15, 2016 (opens in a new tab)](https://twitter.com/PawRickF/status/765192612835909632?ref_src=twsrc%5Etfw) > Trying the new Twitter [#stickers (opens in a new tab)](https://twitter.com/hashtag/stickers?src=hash&ref_src=twsrc%5Etfw) > , w [#pepsimoji (opens in a new tab)](https://twitter.com/hashtag/pepsimoji?src=hash&ref_src=twsrc%5Etfw) > content! [@makesnaps (opens in a new tab)](https://twitter.com/makesnaps?ref_src=twsrc%5Etfw) > [pic.twitter.com/Mov8uOPWsB (opens in a new tab)](https://t.co/Mov8uOPWsB) > > — Jonathan Shriftman (@Shriftman) [August 15, 2016 (opens in a new tab)](https://twitter.com/Shriftman/status/765191563010015232?ref_src=twsrc%5Etfw) The tide is turning on social media. While it has always been a casual and personal way of communicating, even some professional news organizations and suited-up companies are using emojis or stickers to break into the fun messaging space. “By allowing people to add our emojis directly to their photos, we’re giving fans a whole new way to engage,” PepsiCo President Brad Jakeman [said in a statement (opens in a new tab)](http://www.adweek.com/news/technology/twitter-now-letting-brands-sponsor-its-emoji-stickers-172964) . “If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation.” > Introducing Promoted [#Stickers (opens in a new tab)](https://twitter.com/hashtag/Stickers?src=hash&ref_src=twsrc%5Etfw) > A fun way to express your brand and engage with consumers! [https://t.co/wIIDHAC0KK (opens in a new tab)](https://t.co/wIIDHAC0KK) > [pic.twitter.com/usc4HRwrPU (opens in a new tab)](https://t.co/usc4HRwrPU) > > — Marketing (@Marketing) [August 15, 2016 (opens in a new tab)](https://twitter.com/Marketing/status/765095632185032704?ref_src=twsrc%5Etfw) Pepsi is the first brand to use Twitter’s promoted #Stickers option in a marketing campaign. The cola giant created a simple distinctive graphic of two Pepsi cans clinking, just one of around 50 stickers Twitter enthusiasts can choose from. “#Stickers have been hugely popular with consumers, and we are thrilled to now include brands in that conversation, starting with Pepsi,” [Twitter COO Adam Bain said in a news release (opens in a new tab)](https://finance.yahoo.com/news/pepsico-announced-twitter-launch-partner-080000183.html;_ylc=X1MDMTE5Nzc4NDE4NQRfZXgDMQRfeXJpZAM2dGVxOHFkYnIzaGNvBGcDZFhWcFpEeHVjejR6WW1ObU5qQTJZUzFoTkdFMUxUTXhaRGN0WVRaaFppMWxaamszTldZMU5tSmhNV0k4Wm1sbGJHUStkSGQwY2c9PQRsYW5n) . “Now, people around the world can all share their universal passion for Pepsi and make the brand come alive in a powerful new way on Twitter.” It’s unclear what the price tag is for a promoted emoji, but it’s probably steep. Super Bowl emojis, along with other promotional social content, on Twitter [reportedly cost sponsors $1 million (opens in a new tab)](http://www.adweek.com/news/technology/twitters-branded-emojis-come-million-dollar-commitment-169327) . ### Connecting With Your Audience > The Power of Nostalgia for Events [https://t.co/3UqqSafkpv (opens in a new tab)](https://t.co/3UqqSafkpv) > – great post by [@beckitrain (opens in a new tab)](https://twitter.com/beckitrain?ref_src=twsrc%5Etfw) > [pic.twitter.com/wgRJTCV6hF (opens in a new tab)](https://t.co/wgRJTCV6hF) > > — Julius Solaris (@tojulius) [August 15, 2016 (opens in a new tab)](https://twitter.com/tojulius/status/765215476880379904?ref_src=twsrc%5Etfw) **Events are a banner way for associations to connect with members and the public at large.** Another useful tool is nostalgia. By tapping into memories, connections, and emotions, event planners can entice prospective attendees. Indeed, these heart-tugging strategies can boost membership, donations, attendance, and more. A recent [Engaging Events report (opens in a new tab)](http://books.eventmanagerblog.com/engaging-events-2016/page/1) by *The Event Manager Blog* takes a look at how to utilize strong memories and emotions. Becki Cross, managing director of Events Northern Ltd., also [provides more than a dozen ways (opens in a new tab)](http://www.eventmanagerblog.com/the-power-of-nostalgia-for-events) of cajoling the nostalgia out of members. ### Other Links of Note **Everyone has to keep up.** Making sure performance goals are high is often a priority in many work spaces. Elle Morgan [writes at CMSWire on how to put together (opens in a new tab)](http://www.cmswire.com/digital-workplace/how-to-write-performance-objectives-that-work/) effective performance objectives. **Have a Plan B.** But don’t spend too much time on it. Research finds that if you neglect your dream goals and emphasize a backup plan, you’ll weaken the power of Plan A, [Eric Ravenscraft reports on Lifehacker (opens in a new tab)](http://lifehacker.com/if-you-rely-too-much-on-plan-b-it-might-ruin-your-plan-1785291158) . **Should your organization endorse a presidential candidate?** Tess Townsend at *Inc.* [looks at why startups are endorsing (opens in a new tab)](http://www.inc.com/tess-townsend/startups-begin-endorsing-presidential-candidates.html) candidates in this year’s election. (Twitter screenshot) [Patrick deHahn](https://associationsnow.com/author/patrick-dehahn/) Patrick deHahn is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/patrick-dehahn/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#rebranding](https://associationsnow.com/tag/rebranding/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. Attend MMC+T 2025!April 2, 2025](https://associationsnow.com/2025/04/02/the-future-is-yours-to-create-attend-mmct-2025/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F08%2F15%2Fmonday-buzz-twitter-brings-brand-fun-in-promotedstickers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !