---
title: "Workforce Shifts Demand Membership Evolution"
id: "11725"
type: "post"
slug: "workforce-shifts-demand-membership-evolution"
published_at: "2016-08-15T04:00:00+00:00"
modified_at: "2016-08-15T04:00:00+00:00"
url: "https://associationsnow.com/2016/08/15/workforce-shifts-demand-membership-evolution/"
markdown_url: "https://associationsnow.com/2016/08/15/workforce-shifts-demand-membership-evolution.md"
excerpt: "1. Create new membership opportunities. Whether that means adding categories for new types of members or entry-level tiers for emerging professional roles, a broader variety of membership options will draw a more diverse crowd to your doors. 2. Collaborate with..."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "ASAEcenter"
  - "industry evolution"
  - "Member Benefits"
  - "Member Engagement"
  - "Membership"
  - "Professional Development"
  - "Risk Management"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Workforce Shifts Demand Membership Evolution

**1. Create new membership opportunities.** Whether that means adding categories for new types of members or entry-level tiers for emerging professional roles, a broader variety of membership options will draw a more diverse crowd to your doors.

**2. Collaborate with members to envision the future.** Convene a range of professionals and stakeholders to design your industry’s future, and the benefits will be twofold: strategic direction for the industry and a clearer understanding of future member needs for you.

**3. Train members on how to adapt.** Plenty of your members will fret their changing environment, too, and they’ll turn to their association to learn the skills they need for continued career success. For an example to follow, consider the National Association of Realtors, which has guided its members in evolving from gatekeepers to expert advisors after the internet revolutionized how people shop for homes.

[This article was originally published in the *Associations Now* print edition, titled “A New World of Work.”]

[Joe Rominiecki](https://associationsnow.com/author/joe-rominiecki/)

Joe Rominiecki is a contributing editor to Associations Now.

[More articles by this author](https://associationsnow.com/author/joe-rominiecki/)

Tags: [#industry evolution](https://associationsnow.com/tag/industry-evolution/)
 [#Member Benefits](https://associationsnow.com/tag/member-benefits/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Professional Development](https://associationsnow.com/tag/professional-development/)
 [#Risk Management](https://associationsnow.com/tag/risk-management/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleWhat a Washington, DC, Mansion Knows About Membership That We Don’tSeptember 9, 2026](https://associationsnow.com/2026/09/09/what-a-washington-dc-mansion-knows-about-membership-that-we-dont/)
- [ArticleFrictionless Onboarding: Nailing the First-Year WinsJune 8, 2026](https://associationsnow.com/2026/06/08/frictionless-onboarding-nailing-the-first-year-wins/)
- [ArticleMaking the Big Tent Feel Like HomeJune 1, 2026](https://associationsnow.com/2026/06/01/making-the-big-tent-feel-like-home/)
- [ArticleYour Annual Meeting is a Membership ProductJune 18, 2026](https://associationsnow.com/2026/06/18/your-annual-meeting-is-a-membership-product/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F08%2F15%2Fworkforce-shifts-demand-membership-evolution%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!