--- title: "Books: The Third Wave, The Healthy Workplace, and Scrappy" id: "11705" type: "post" slug: "books-the-third-wave-the-healthy-workplace-and-scrappy" published_at: "2016-08-22T04:00:00+00:00" modified_at: "2026-03-15T02:50:05+00:00" url: "https://associationsnow.com/2016/08/22/books-the-third-wave-the-healthy-workplace-and-scrappy/" markdown_url: "https://associationsnow.com/2016/08/22/books-the-third-wave-the-healthy-workplace-and-scrappy.md" excerpt: "Steve Case, architect of America Online and myriad drivers of the world’s technological transformation, is obsessed with the future even as he revisits failures, business maneuverings, and innovations of the past. In this thought-provoking and exciting read, The Third Wave:..." taxonomy_category: - "Organizational Strategy" taxonomy_post_tag: - "ASAEcenter" - "C-suite" - "disruption" - "Employee Policies" - "Innovation" - "Organizational Culture" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Books: The Third Wave, The Healthy Workplace, and Scrappy Steve Case, architect of America Online and myriad drivers of the world’s technological transformation, is obsessed with the future even as he revisits failures, business maneuverings, and innovations of the past. In this thought-provoking and exciting read, [The Third Wave: An Entrepreneur’s Vision of the Future (opens in a new tab)](https://books.google.com/books?id=JWEJCgAAQBAJ&dq) , Case breaks the digital revolution into two “waves” and announces the arrival of a third. In the First Wave, tech visionaries built the internet infrastructure that created an “online world.” The Second Wave washed over us with the explosion of smartphone and internet usage, development of social media and the “app economy,” and an innovation culture respectful of small, lone-wolf pioneers capable of flipping big businesses on their heads overnight. Now the Third Wave has arrived, Case writes, and it’s showing traits of the first—transforming education, healthcare, and every economic sector. Organizational success in this Third Wave relies heavily on collaboration, a rapid-innovation strategy that accepts and exploits the realities of human behavior, and a vision beyond the Internet of Things into the “Internet of Everything.” “As the Third Wave gains momentum, every industry leader in every economic sector is at risk of being disrupted,” Case writes. Most at risk are “incumbent” organizations with idea-approval hierarchies biased toward blocking rather than encouraging change and a tendency to “underestimate the speed at which the future is approaching.” Required reading. Period. **[Simon & Schuster; 240 pages; $26.95]** *[The Healthy Workplace: How to Improve the Well-being of Your Employees and Boost Your Company’s Bottom Line (opens in a new tab)](https://books.google.com/books?id=2ykuDAAAQBAJ&lpg)* By Leigh Stringer It’s not a mystery. We know we should make good food choices, exercise at least 30 minutes daily, calm down, and get at least seven hours of sleep a night. The problem is that it’s just not happening—and America’s bosses are concerned. Tons of data, shared in this easy- to-read book, detail the harm unhealthy behaviors do to workers’ productivity, mood, and learning. To their credit, organizations increasingly are adopting physical and cultural approaches that “inspire movement at work,” prompt positive self-care, and minimize stress. Here are their stories and advice. A time-saving table in the back provides a checklist of suggested strategies, makeover tactics for office spaces, and sample policies or business processes. Read while eating an apple and doing crunches. **[AMACOM; 256 pages; $27.95]** *[Scrappy: A Little Book About Choosing to Play Big (opens in a new tab)](https://books.google.com/books?id=T-xFDAAAQBAJ&dq)* By Terri Sjodin This rallying cry for “getting scrappy” urges organizations to develop a bolder competitive mindset around their attitudes, strategies, and execution. According to Consultant Terri Sjodin, “scrappy” describes an organization driven by a business model of “getting tactical in a specific way at the precise moment you need to.” She shares a wealth of success stories and interviews with “scrappy” leaders such as Google Ideas Director Jared Cohen and even a Girl Scout whose cookie sales skyrocketed when she pitched her Thin Mints outside a medical marijuana facility. On the practical end, Sjodin explains how to create, scale, and cultivate scrappy ideas and cultures while managing risk and execution. Consider this comfort reading for rogue leaders and a challenge to others needing a stronger push. **[Portfolio; 256 pages; $27]** [This article was originally published in the *Associations Now* print edition, titled “New Wave.”] [Kristin Clarke, CAE](https://associationsnow.com/author/kristin-clarke-cae/) Kristin Clarke, CAE, is president of Clarke Association Content and is the books columnist for Associations Now. [More articles by this author](https://associationsnow.com/author/kristin-clarke-cae/) Tags: [#C-suite](https://associationsnow.com/tag/c-suite/) [#disruption](https://associationsnow.com/tag/disruption/) [#Employee Policies](https://associationsnow.com/tag/employee-policies/) [#Innovation](https://associationsnow.com/tag/innovation/) [#Organizational Culture](https://associationsnow.com/tag/organizational-culture/) [#Web Strategy](https://associationsnow.com/tag/web-strategy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [ArticleThree Habits Association Leaders Should Adopt for Agile Strategic PlanningOctober 29, 2026](https://associationsnow.com/2026/10/29/three-habits-association-leaders-should-adopt-for-agile-strategic-planning/) - [ArticleUnlearning Invisibility: The Leadership Lesson Hispanic Heritage Month Offers AssociationsSeptember 18, 2026](https://associationsnow.com/2026/09/18/unlearning-invisibility-the-leadership-lesson-hispanic-heritage-month-offers-associations/) - [ArticlePutting the Puzzle Pieces Together: Building an Organizational CultureOctober 1, 2026](https://associationsnow.com/2026/10/01/putting-the-puzzle-pieces-together-building-an-organizational-culture/) - [ArticleThe AI Safety Checklist Your Team Needs NowJuly 1, 2026](https://associationsnow.com/2026/07/01/the-ai-safety-checklist-your-team-needs-now/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F08%2F22%2Fbooks-the-third-wave-the-healthy-workplace-and-scrappy%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !