--- title: "Lessons From Gawker: When a Media Outlet Dies" id: "34700" type: "post" slug: "lessons-from-gawker-when-a-media-outlet-dies" published_at: "2016-08-23T20:47:51+00:00" modified_at: "2026-03-16T17:18:43+00:00" url: "https://associationsnow.com/2016/08/23/lessons-from-gawker-when-a-media-outlet-dies/" markdown_url: "https://associationsnow.com/2016/08/23/lessons-from-gawker-when-a-media-outlet-dies.md" excerpt: "The recently departed blog and news site Gawker shares a number of eulogies, all elegantly written. Also: Why you shouldn't conflate strategy with management." taxonomy_category: - "Organizational Strategy" taxonomy_post_tag: - "AssociationsNow" - "Cost Management" - "labor organization" - "Leadership" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lessons From Gawker: When a Media Outlet Dies Maybe you [loved Gawker (opens in a new tab)](http://gawker.com/) . Maybe you didn’t. But you owe it to yourself to read at least a few a of the posts that the site published on Monday, its last day of operation. Most of Gawker Media’s assets were sold to Univision last week. But *Gawker.com*, the flagship site, was closed, seen as damaged goods [after the company lost a hugely expensive lawsuit (opens in a new tab)](http://gawker.com/the-hogan-verdict-1766460791) involving wrestler Hulk Hogan. *Gawker*‘s demise was reflected upon by a number of the website’s writers, past and present. The articles discuss a mixture of failings, successes, and lingering grudges that, as a whole, highlight the neuroses of a 14-year-old publication, the way it was led during that period and the way it should be seen, now that it has closed its doors. Gawker wasn’t a likable institution; it never tried to be. It angered celebrities and executives seemingly for sport. It even had as an enemy a billionaire who admitted to funding the Hogan lawsuit. But it’s still worth reading what was posted yesterday by staffers [Hamilton Nolan (opens in a new tab)](http://gawker.com/what-was-gawker-1785565897) , [Kelly Stout (opens in a new tab)](http://gawker.com/how-guilty-should-i-feel-1785565192) , and [Tom Scocca (opens in a new tab)](http://gawker.com/gawker-was-murdered-by-gaslight-1785456581) and by notable alumni, such as [Vox Media’s Choire Sicha (opens in a new tab)](http://gawker.com/mission-demolished-1785569525) . The pieces are profane at times, but always interesting. [And then read the piece by Nick Denton (opens in a new tab)](http://gawker.com/how-things-work-1785604699) , the man who founded Gawker and who oversaw its demise. “Gawker was an experiment in journalism free of commercial pressures and the need for respectability, constrained only by law,” Denton wrote yesterday. If your association was forced to close its doors tomorrow, how would you reflect on your own organization and its legacy? ### They’re Not the Same Things > Association execs, don’t confuse a good strategy with good management practices [https://t.co/74bLZXyXYo (opens in a new tab)](https://t.co/74bLZXyXYo) > by [@LowMeredith (opens in a new tab)](https://twitter.com/LowMeredith?ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — MediaEdge (@MediaEdgeTOR) [August 23, 2016 (opens in a new tab)](https://twitter.com/MediaEdgeTOR/status/768113195903021057?ref_src=twsrc%5Etfw) **Strategy and management** often get conflated with one another, but [consultant Meredith Low argues (opens in a new tab)](https://meredithlow.com/strategy-not-management/) that that’s a really bad idea. In fact, it’s important to understand the difference—and how they work in tandem. “Management is about *running* the association. Which of course is important and takes a great deal of skill,” Low writes. “And what it means to run an association well, I’d argue, has to include running it to *enact* the strategy. Management is needed to make the strategic choices become real; but it’s not the same thing as making those choices.” [Check out Low’s recent post for more (opens in a new tab)](https://meredithlow.com/strategy-not-management/) . ### Other Links of Note **How does happiness** affect your decision-making? *Fast Company* [ponders the importance of the “happiness gap.” (opens in a new tab)](http://www.fastcompany.com/3063066/the-science-backed-way-to-be-happier-by-making-better-choices) **Use a lot of interstitials** on your mobile sites? You should probably stop, because [Google says it’s going to penalize such approaches (opens in a new tab)](http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252) , starting next year. **No budget?** Don’t freak out. You can still put on a good show, blogger Christina R. Green [writes on the Event Manager Blog (opens in a new tab)](http://www.eventmanagerblog.com/market-your-event-with-no-money) . The image on Gawker’s final post, an essay published by Nick Denton. (via Gawker) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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