---
title: "AIMCAL TV: Appointment Viewing for a Technical Trade"
id: "34949"
type: "post"
slug: "aimcal-tv-appointment-viewing-for-a-technical-trade"
published_at: "2016-09-13T21:26:54+00:00"
modified_at: "2016-09-13T21:26:54+00:00"
url: "https://associationsnow.com/2016/09/13/aimcal-tv-appointment-viewing-for-a-technical-trade/"
markdown_url: "https://associationsnow.com/2016/09/13/aimcal-tv-appointment-viewing-for-a-technical-trade.md"
excerpt: "The Association of International Metallizers, Coaters, and Laminators hopes to get its members glued to their laptops every Friday morning."
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  - "Learning"
taxonomy_post_tag:
  - "ad industry"
  - "arts education"
  - "AssociationsNow"
  - "Membership"
  - "trade associations"
  - "Webinar"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
taxonomy_persona:
  - "Industry Professionals"
---

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 » AIMCAL TV: Appointment Viewing for a Technical Trade

**What is it?** The Association of International Metallizers, Coaters, and Laminators (AIMCAL) obviously has a very technical focus—one that requires some explanation and training to properly grasp, even for those in the industry. That may be a big driver behind the launch of AIMCAL TV, a new benefit offered by the trade group. The live offering, which debuted last Friday and discussed the concept of “web curl,” concluded with a Q&A that allowed for real-time responses from the host, David Roisum of Finishing Technologies, Inc.

**Why it works:** This education strategy is akin to a webinar but is designed for weekly appointment viewing. Instead of a session being held once in a while, AIMCAL members know that they’re getting a new educational session every Friday at 11 a.m. EST. “The goal of AIMCAL TV is to provide a benefit to our members and community by providing useful information about the technologies we represent,” AIMCAL Executive Director Craig Sheppard [said in a news release (opens in a new tab)](http://www.aimcal.org/uploads/4/6/6/9/46695933/aimcal_tv.doc)
 [DOC]. “Eventually, we hope to add market research and economic programming. We hope AIMCAL TV will become a part of everyone’s Friday.”

**Other benefits:** The group, which represents those involved in various processes for coating of flexible substrates, [offers a number of member benefits (opens in a new tab)](http://www.aimcal.org/benefits.html)
. Among them: regularly produced research reports on different markets and the industry’s business climate, along with a variety of technical resources, continuing-education opportunities, and marketing programs.

(iStock/Thinkstock)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

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