--- title: "Monday Buzz: When Your Member Database Loses Its Luster" id: "35106" type: "post" slug: "monday-buzz-when-your-member-database-loses-its-luster" published_at: "2016-09-26T20:23:49+00:00" modified_at: "2026-11-09T16:46:51+00:00" url: "https://associationsnow.com/2016/09/26/monday-buzz-when-your-member-database-loses-its-luster/" markdown_url: "https://associationsnow.com/2016/09/26/monday-buzz-when-your-member-database-loses-its-luster.md" excerpt: "Does your database need a public relations campaign to convince your staff to rely on it again? Also: Snapchat tries something new." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "member data" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: When Your Member Database Loses Its Luster Your member database should be one of the most valuable things your association has. But what if your own staff doesn’t trust what you’ve been putting in there? [Wes Trochlil of Effective Database Management says (opens in a new tab)](http://effectivedatabase.com/resources/how-do-i-get-my-users-to-trust-the-database/) that, of course, you should be managing your database effectively. (See what I did there?) But he also says that you may need a public relations campaign for your database. “As consultant Alan Weiss points out, beliefs inform attitude, which in turn informs behavior,” Trochlil writes. “Or to invert the equation, in order to change behavior, you have to change attitudes, and in order to change attitudes, you have to change beliefs.” So what does Trochlil suggest you do? He suggests a bit of prioritization of what in the database needs to be the most accurate, setting benchmarks for accuracy and, most importantly, telling users that you’re keeping the database up to date. “If you don’t tell them, who will?” [he writes (opens in a new tab)](http://effectivedatabase.com/resources/how-do-i-get-my-users-to-trust-the-database/) . ### After The Conference … > 5 Snappy Post-Conference Steps to Jazz Up Member Engagement by @jenbarrell [https://t.co/a2xASCJ7mQ (opens in a new tab)](https://t.co/a2xASCJ7mQ) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/jnkaL8Nkq0 (opens in a new tab)](https://t.co/jnkaL8Nkq0) > > — Aptify (@aptify) [September 25, 2016 (opens in a new tab)](https://twitter.com/aptify/status/780184842579369984?ref_src=twsrc%5Etfw) **Just because a conference is over** doesn’t mean your work is. [Aptify’s Jennifer Barrell breaks down a few steps (opens in a new tab)](http://blog.aptify.com/5-snappy-post-conference-steps-to-jazz-up-member-engagement) you should take to ensure your members don’t feel neglected after the flight home. ### Other Links of Note **Buzzy new product worth watching:** Snapchat (which recently changed its name to Snap, Inc.) will soon offer sunglasses [that have the ability to shoot video (opens in a new tab)](https://spectacles.com/) . Basically, Google Glass, but cool. Head this way to [learn more about Spectacles (opens in a new tab)](http://www.wsj.com/articles/snapchat-releases-first-hardware-product-spectacles-1474682719) . **Useful reminder of the day:** Your audience defines you [based on what you publish every day (opens in a new tab)](http://www.webinknow.com/on-the-web-you-are-what-you-publish) . **“Loose tweets sink fleets.”** That’s a piece of advice from the Navy’s social media handbook, and it’s advice that you should keep in mind for your own organization, [argues CMS Wire Contributor Dana Simberkoff (opens in a new tab)](http://www.cmswire.com/information-management/loose-tweets-sink-fleets-how-to-create-social-checks-and-balances/) . (iStock/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#member data](https://associationsnow.com/tag/member-data/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F09%2F26%2Fmonday-buzz-when-your-member-database-loses-its-luster%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !