An arts organization offers its members discounts on a new visualization tool—and sweetens the deal with a bit of competition.
What is it? Americans for the Arts, a group representing individuals and organizations that support the fine arts, is offering its members a 30 percent discount on the app Visme, which allows users without a lot of design knowledge to create spiffy presentations and infographics. (Prices for the tool range from $15 to $28 per month, with annual memberships available at a steep discount.) To get members to try the app, the organization is suggesting they sign up for the Visualize Me contest, which encourages entrants to tell their life story using the Visme platform.
Why it works: The offering is a solid way for members to dip their fingers into creating simple but compelling visuals. It allows for creativity without a lot of complexity. And Americans for the Arts isn’t just offering the tool as member benefit but is also using it to create its own infographics.
Other benefits: The group offers an array of benefits for both individuals and organizations. Individuals get free access to webinars, newsletters, research, and, at higher levels, project and career assistance. Benefits for organizations range from opportunities for feature coverage in the group’s publications to access to an executive leadership forum for staff and board members.