--- title: "Thursday Buzz: Welcome Bigger Audiences on Facebook Live" id: "35533" type: "post" slug: "thursday-buzz-welcome-bigger-audiences-on-facebook-live" published_at: "2016-10-20T21:43:18+00:00" modified_at: "2026-03-16T17:47:22+00:00" url: "https://associationsnow.com/2016/10/20/thursday-buzz-welcome-bigger-audiences-on-facebook-live/" markdown_url: "https://associationsnow.com/2016/10/20/thursday-buzz-welcome-bigger-audiences-on-facebook-live.md" excerpt: "Streamers can finally set up their broadcasts ahead of time. Plus: the problems social networks create for associations." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Facebook" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: Welcome Bigger Audiences on Facebook Live TV channels have the benefit of being able to schedule their live events in advance. Why shouldn’t you be able to do the same on Facebook? Well, now you can. This week, the social network [released new features (opens in a new tab)](https://media.fb.com/2016/10/18/scheduling-a-live-broadcast-via-the-live-api/) for its Facebook Live platform, which is being rolled out first to Verified Pages. It’s boosting the live broadcasting platform [to a new level (opens in a new tab)](https://techcrunch.com/2016/10/18/facebook-live-unlocks-scheduling-and-pre-stream-lobby-first-for-verified-pages/) : Previously, streamers would just hit live without alerting anyone, or waste time with the stream in the beginning to get an audience together. Now, streamers can announce their event with a link, which can be shared; an announcement post; or even a scheduled broadcast, which can be slotted up to a week in advance. Viewers can join a “pre-stream lobby” three minutes before the show starts. This follows Facebook’s announcement that viewers [can now stream (opens in a new tab)](http://www.pcmag.com/news/348700/stream-facebook-live-videos-to-your-tv) Facebook Live videos to their televisions, via Apple TV and Google Chromecast. ### Tweet of the Day > [#YMBlog (opens in a new tab)](https://twitter.com/hashtag/YMBlog?src=hash&ref_src=twsrc%5Etfw) > Don’t let FB + LinkedIn have your cake + eat it. Stop giving [#association (opens in a new tab)](https://twitter.com/hashtag/association?src=hash&ref_src=twsrc%5Etfw) > members to them [https://t.co/NnkDdXJhkn (opens in a new tab)](https://t.co/NnkDdXJhkn) > [#AssnChat (opens in a new tab)](https://twitter.com/hashtag/AssnChat?src=hash&ref_src=twsrc%5Etfw) > [#YMKnows (opens in a new tab)](https://twitter.com/hashtag/YMKnows?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/AiYpmrjhos (opens in a new tab)](https://t.co/AiYpmrjhos) > > — YourMembership (@yourmembership) [October 19, 2016 (opens in a new tab)](https://twitter.com/yourmembership/status/788844707250077696?ref_src=twsrc%5Etfw) **Obviously, Facebook Live is cool,** but social networks raise some existential questions for associations. It’s something we’ve [talked about before](http://associationsnow.com/2016/08/digital-certification-associations-next-generation-opportunity/) at *Associations Now:* Associations serve professions and industries with niche content, education opportunities, and networking platforms. Problem is, the big social networks can threaten that role. [YourMembership’s Quinn Brady fleshes out these concerns (opens in a new tab)](http://www.yourmembership.com/blog/dont-let-facebook-linkedin-have-your-cake-and-eat-it-too/) and sings the praises of private social networks at her company’s blog. ### Other noteworthy links **Is the internet getting harder to read?** Digital rights advocate Kevin Marks argues that developers have changed their design standards and approaches to color, creating pages that look pretty but are much harder to read. [Check out his post on Backchannel (opens in a new tab)](https://backchannel.com/how-the-web-became-unreadable-a781ddc711b6#.8k83ai5gc) . **While lots of folks are willing to volunteer,** time is a constraint. Basil Sadiq of Volunteer Match and Sara Wessling of the Minnesota Association for Volunteer Administration [offer a guide on engaging short-term volunteers (opens in a new tab)](http://blogs.volunteermatch.org/engagingvolunteers/2016/10/19/a-quick-guide-to-engaging-short-term-volunteers/) . **What to do about salary history?** Massachusetts now prohibits employers from asking job candidates for salary history. Is this about to become an issue for associations? Think it through with David M. Patt [at his Association Executive Management blog. (opens in a new tab)](http://aem-patt.com/aem-blog/index.php?itemid=2159) (Facebook) [Patrick deHahn](https://associationsnow.com/author/patrick-dehahn/) Patrick deHahn is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/patrick-dehahn/) Tags: [#Facebook](https://associationsnow.com/tag/facebook/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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