Wednesday Buzz: Make Google Analytics Work for Your Events
Used properly, Google Analytics can boost your event's ROI. Also: teamwork lessons from Mount Everest climbers.
Google Analytics is useful for websites in general, including event sites.
Over at the EventsForce blog, the company describes how event planners can use the tool to track the way that users register and use an event website, arguing that this data can help establish a direct path between hits and ROI.
“Understanding how people are interacting with your site is important. Without this understanding, you won’t know the potential problems your event’s online presence is facing,” the firm states. “You also won’t be able to make any meaningful changes. However, if you use it in the right way, Google Analytics is a powerful tool that can tell you whether your marketing efforts are actually translating into results.”
The full post is worth a look-see because it breaks down different usage aspects—including audience, behavior, and conversions—and how to best make them work for your events. Check it out.
When Teams Are Necessary
Climbing Mount Everest is a tough task even for experienced climbers. Often, close collaboration with fellow climbers is necessary to make the trip—and that, argues UC Berkeley Professor Jennifer Chatman, offers some important lessons in collective action.
“Work teams don’t always have a single objective goal. In contrast, the Himalayan expeditions do, making it easier to examine the factors affecting performance with great precision,” Chatman said in an interview last month. “Further, these expeditions are truly international. Most cross-cultural research has been limited to perhaps two or three countries; the Himalayan data includes climbers from a wide range of countries.”
Read the interview for more insights.
Other Links of Note
Pivoting isn’t always a bad idea. Fast Company shows how a number of prominent companies—Nintendo, 3M, Pixar, YouTube—found success after moving away from their original business model.
It took Apple a while, but the company is finally going back to the Mac—a platform it hasn’t seriously upgraded in a few years. Apple will hold an event October 27, likely to release new laptops.
Check your compensation. Don’t think you’re getting paid enough? The employer-review firm Glassdoor just launched a feature that allows employees to determine whether they’re underpaid for the work they do. Learn more here.