--- title: "Making a Model for Innovation" id: "11490" type: "post" slug: "making-a-model-for-innovation" published_at: "2016-11-01T00:00:00+00:00" modified_at: "2026-03-15T02:49:53+00:00" url: "https://associationsnow.com/2016/11/01/making-a-model-for-innovation/" markdown_url: "https://associationsnow.com/2016/11/01/making-a-model-for-innovation.md" excerpt: "Discussion of innovation (opens in a new tab) seems to be everywhere. As a result, many association executives want or even feel compelled to think about how they can foster innovation in their organizations (opens in a new tab). But..." taxonomy_category: - "Organizational Strategy" taxonomy_post_tag: - "ASAE Foundation" - "ASAEcenter" - "Change Management" - "Innovation" - "organization strategy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Making a Model for Innovation Discussion of [innovation (opens in a new tab)](https://www.asaecenter.org/resources/articles/an_magazine/2011/june/how-to-create-a-culture-of-innovation) seems to be everywhere. As a result, many association executives want or even feel compelled to think about how they can [foster innovation in their organizations (opens in a new tab)](https://www.asaecenter.org/resources/articles/foundation/2016/Making%20Innovation%20Accessible) . But what does that mean? And how do organizations do it? What [strategies and practices (opens in a new tab)](https://www.asaecenter.org/resources/articles/an_magazine/2013/february/ceo-to-ceo-innovation-facilitation) have associations developed to nurture success, manage risk, and track return on investment? *Innovation in Associations*, an in-progress research project by the ASAE Foundation, intends to provide a comprehensive understanding of how associations choose to innovate, the areas of their focus, and the best strategies and practices employed for these initiatives. The goal is to develop a set of best practices that will help associations nurture innovation. ### The State of Innovation in Associations Through interviews with association leaders and consultants about innovation in the sector, researcher Satish Nambisan, Ph.D., of the University of Wisconsin-Milwaukee, identified a consensus among participants around how they understand innovation. They traced the current innovation buzz in the association industry back to the recession of 2007-2008, which required organizations to rethink their business models and even the relevance of their work in the face of widespread economic hardship. > Interview participants believe that the association sector would benefit from bolder innovation models that reimagine what an association can do or be. This early thinking on the need for change likely influences how many association leaders currently define and approach innovation. Most broadly, interviewees described innovation as a vehicle to “adapt to change,” to “be proactive about external changes,” and to “adapt to the marketplace.” Interviewees also suggested that, for many associations, change is understood as “risky, as opposed to being essential.” The participants noted that innovation projects in associations often fit a specific profile—incremental, program-focused, and largely siloed within a single functional area. There is nothing wrong with this kind of innovation—such projects often address pain points and create vital change for an organization. Still, as one interview participant indicated, the association sector could benefit from bolder models, including more cross-functional and organization-wide efforts and ventures that reimagine what an association can do or be. ### Metrics to Drive Success The interviewees suggested several areas of opportunity for associations. All cited a need for regular and improved evaluation of innovation initiatives. Participants identified the development of metrics around innovation as a particular challenge, but a lack of accountability and evaluation may serve as a barrier to creating a culture of innovation in an organization. Interview participants stressed that while associations may use member satisfaction surveys to gauge external reactions to change, member satisfaction alone is not sufficient to determine a project’s success. A “portfolio of success metrics” connected to an association’s mission or long-term goals is critical for understanding the impact and success of an innovative venture. Such metrics should connect the innovation to “ripple effects”—indirect effects that may help the association identify new innovation possibilities. A number of participants believe there is more agreement in the sector around the need for innovation than there is an understanding of how to make it happen. The foundation research project will expand the industry’s knowledge of how associations are innovating, the strategies leaders use to mitigate risk, and what professionals can do to measure success. The next phase of research will focus on a survey of executives and innovation officers in the association industry. Research findings will be available in autumn 2017. Tags: [#ASAE Foundation](https://associationsnow.com/tag/asae-foundation/) [#Change Management](https://associationsnow.com/tag/change-management/) [#Innovation](https://associationsnow.com/tag/innovation/) [#organization strategy](https://associationsnow.com/tag/organization-strategy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [ArticleThree Habits Association Leaders Should Adopt for Agile Strategic PlanningOctober 29, 2026](https://associationsnow.com/2026/10/29/three-habits-association-leaders-should-adopt-for-agile-strategic-planning/) - [ArticleLeading in an Interconnected World: The New Association Leadership CompetenciesJanuary 29, 2026](https://associationsnow.com/2026/01/29/leading-in-an-interconnected-world-the-new-association-leadership-competencies/) - [ArticleThe Bold Reset: Consultants as Solutions to Today’s Talent and Pipeline Challenges in AssociationsNovember 17, 2025](https://associationsnow.com/2025/11/17/the-bold-reset-consultants-as-solutions-to-todays-talent-and-pipeline-challenges-in-associations/) - [ArticleLeading Through Change: The CFO’s Role in Building Financial ConfidenceAugust 26, 2026](https://associationsnow.com/2026/08/26/leading-through-change-the-cfos-role-in-building-financial-confidence/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F11%2F01%2Fmaking-a-model-for-innovation%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !