--- title: "Tuesday Buzz: Boost Membership With Marketing Automation" id: "36138" type: "post" slug: "tuesday-buzz-boost-membership-with-marketing-automation" published_at: "2016-12-06T22:03:43+00:00" modified_at: "2026-11-09T16:47:58+00:00" url: "https://associationsnow.com/2016/12/06/tuesday-buzz-boost-membership-with-marketing-automation/" markdown_url: "https://associationsnow.com/2016/12/06/tuesday-buzz-boost-membership-with-marketing-automation.md" excerpt: "Tips for using marketing automation to maximize your membership reach. Also: Instagram announces some useful improvements to its service." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "automation" - "Marketing" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Boost Membership With Marketing Automation Getting new members is hard. But, according to Samantha Lake at *Association Marketer*, using marketing automation can make things a whole lot easier. [Lake makes the case (opens in a new tab)](http://associationmarketer.com/grow-associations-membership-marketing-automation/) that thoughtfully installing automation into your member marketing efforts can help ensure brand consistency, boost engagement, and maintain relationships with current members. And for member prospects you’re trying to reach, she says, it helps to send them down the sales funnel in a more personalized way. “Most associations have one overall goal: Gain and retain members,” she writes. “Using marketing automation software allows not only maximum reach to prospects, but also constant personalized content to current members.” Have you tried such a strategy at your association? If so, how has it worked for you? Share your thoughts below. ### Instagram Gets More Secure > We’re introducing 2 new ways to keep Instagram welcoming and safe [https://t.co/VKMionSFZq (opens in a new tab)](https://t.co/VKMionSFZq) > [pic.twitter.com/RfaSiBumQx (opens in a new tab)](https://t.co/RfaSiBumQx) > > — Instagram (@instagram) [December 6, 2016 (opens in a new tab)](https://twitter.com/instagram/status/806151490813435905?ref_src=twsrc%5Etfw) **Instagram hasn’t had the level** of granular privacy features of its parent company Facebook, but that’s starting to change. [On Tuesday, the company announced two features (opens in a new tab)](http://blog.instagram.com/post/154120962392/161206-news) designed to create more positive user experiences. The first is a way to turn off comments on any post. The second allows users with private accounts to remove rather than block unwanted followers. The features will be rolling out in a few weeks. ### Other Links of Note **Meeting designer and facilitator Adrian Segar** [wonders whether it’s time to borrow a page (opens in a new tab)](http://www.conferencesthatwork.com/index.php/event-design/2016/12/should-presenter-contracts-include-a-no-brown-mms-rider/) from the Van Halen book of event contracts—i.e., no brown M&Ms. **Interesting new tool of the day.** [Gomix (opens in a new tab)](https://gomix.com/about/) , a new app from Fog Creek software (the company that created Trello) is designed to help new programmers get their hands messy in some code. [The Next Web has the full scoop (opens in a new tab)](http://thenextweb.com/dd/2016/12/06/gomix-promises-to-radically-simplify-app-and-bot-development/) . **Creating new content is challenging.** But repurposing what you already have [is a great way to stretch your resources (opens in a new tab)](http://www.socialfish.org/2016/11/you-have-more-content-than-you-realize/) . Chris Scavo, digital marketing strategist at Informz, explains over at *Social Fish*. (iStock/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#automation](https://associationsnow.com/tag/automation/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2016%2F12%2F06%2Ftuesday-buzz-boost-membership-with-marketing-automation%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !