---
title: "Best Benefit Ever: Cyberbullying Hotline"
id: "36316"
type: "post"
slug: "best-benefit-ever-cyberbullying-hotline"
published_at: "2016-12-20T22:46:34+00:00"
modified_at: "2016-12-20T22:46:34+00:00"
url: "https://associationsnow.com/2016/12/20/best-benefit-ever-cyberbullying-hotline/"
markdown_url: "https://associationsnow.com/2016/12/20/best-benefit-ever-cyberbullying-hotline.md"
excerpt: "It’s not just pets that can bite. A veterinarian group launches a cyberbullying hotline for its members."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "cyberbullying"
  - "hotline"
  - "Membership"
  - "Professional Association"
  - "veterinarians"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Employee (Non-Manager)"
taxonomy_persona:
  - "Industry Professionals"
---

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 » Best Benefit Ever: Cyberbullying Hotline

**What is it?**The American Veterinary Medical Association (AVMA) has developed a confidential 24/7 [Cyberbullying Response Assistance Hotline (opens in a new tab)](https://www.avma.org/News/JAVMANews/Pages/170101f.aspx)
 to assist members who have been victims of online attacks. Online harassment may involve false online reviews or threats of physical or financial harm. Members who call the hotline will receive a free 30-minute consultation with Bernstein Crisis Management, which helped AVMA develop and implement the benefit.

**Why it works:** AVMA is hoping the hotline addresses an emerging concern in the field. According to a 2014 survey, around [1 in 5 veterinarians (opens in a new tab)](https://www.avma.org/News/JAVMANews/Pages/170101f.aspx)
 said that they or their colleagues had been victims of cyberbullying. Dr. Kim May, an assistant director in AVMA’s Marketing and Communications Division, says that she receives one [call per month (opens in a new tab)](https://www.avma.org/News/JAVMANews/Pages/170101f.aspx)
 from veterinarians asking for cyberbullying assistance. The hotline is a pilot program; its effectiveness will be assessed after a year of operation.

**Other benefits:** The new hotline isn’t the only reputation-management perk. AVMA also offers [marketing and client-service tools (opens in a new tab)](https://www.avma.org/Members/HowToJoin/Pages/default.aspx)
 to help vets promote their practices. Members also have access to personal financial-planning tools, career webinars ,and scientific reference materials.

(iStock/Thinkstock)

[Raegan Johnson](https://associationsnow.com/author/raegan-johnson/)

Raegan Johnson is a contributor to Associations Now.

[More articles by this author](https://associationsnow.com/author/raegan-johnson/)

Tags: [#cyberbullying](https://associationsnow.com/tag/cyberbullying/)
 [#hotline](https://associationsnow.com/tag/hotline/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Professional Association](https://associationsnow.com/tag/professional-association/)
 [#veterinarians](https://associationsnow.com/tag/veterinarians/)

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