---
title: "Best Benefit Ever: Public Relations Support"
id: "36378"
type: "post"
slug: "best-benefit-ever-public-relations-support"
published_at: "2017-01-03T23:01:09+00:00"
modified_at: "2017-01-03T23:01:09+00:00"
url: "https://associationsnow.com/2017/01/03/best-benefit-ever-public-relations-support/"
markdown_url: "https://associationsnow.com/2017/01/03/best-benefit-ever-public-relations-support.md"
excerpt: "A Canadian health technology group provides members with strategic public relations agency support."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Communications"
  - "Membership"
  - "Public Relations"
  - "science"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
taxonomy_persona:
  - "Executive Leadership"
---

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 » Best Benefit Ever: Public Relations Support

**What is it?** Health technology startups and bioscience companies that are members of the Ontario Bioscience Innovation Organization (OBIO) may now [receive public relations and communication services (opens in a new tab)](http://www.obio.ca/obio-backup/obio1/2016/12/obio-announces-new-public-relations-communications-services-member-benefit)
 thanks to a new partnership with HOWE&WYE, a PR and public affairs firm. These PR [services can include (opens in a new tab)](http://www.newswire.ca/news-releases/ontario-bioscience-supports-member-growth-605234206.html)
competitive analysis, branding, and product-launch communication campaigns, all offered at optimized prices.

**Why it works?** [OBIO’s mission (opens in a new tab)](http://www.obio.ca/mission/)
 is to advocate for the growth and development of the commercial bioscience sector in Ontario. PR and communication support will help these companies find the right strategies and tools to attract both investors and consumers, which may help them grow.

“OBIO is acutely aware of the opportunities and challenges its members face and we are proud to expand our member benefits to include access to PR services from an outstanding firm, HOWE&WYE,” CEO Gail Garland explained in a [statement (opens in a new tab)](http://www.obio.ca/obio-backup/obio1/2016/12/obio-announces-new-public-relations-communications-services-member-benefit)
. “HOWE&WYE’s experience and insight is an ideal fit to help our member companies with their strategic communications priorities.”

**Other benefits:** OBIO [advocates for members (opens in a new tab)](http://www.obio.ca/our-community/)
 with government stakeholders, and it connects emerging companies and entrepreneurs with potential investors. OBIO also offers additional [discount programs (opens in a new tab)](http://www.obio.ca/our-community/)
 on laboratory equipment, legal services, professional development, and news distribution services.

(iStock/Thinkstock)

[Raegan Johnson](https://associationsnow.com/author/raegan-johnson/)

Raegan Johnson is a contributor to Associations Now.

[More articles by this author](https://associationsnow.com/author/raegan-johnson/)

Tags: [#Communications](https://associationsnow.com/tag/communications/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Public Relations](https://associationsnow.com/tag/public-relations/)
 [#science](https://associationsnow.com/tag/science/)

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