--- title: "Cultural Leadership: Setting the Right Attitude" id: "36367" type: "post" slug: "cultural-leadership-setting-the-right-attitude" published_at: "2017-01-03T19:21:11+00:00" modified_at: "2026-11-09T16:23:04+00:00" url: "https://associationsnow.com/2017/01/03/cultural-leadership-setting-the-right-attitude/" markdown_url: "https://associationsnow.com/2017/01/03/cultural-leadership-setting-the-right-attitude.md" excerpt: "Why cultural leadership is important when building an online community. Also: An association consultant discusses what he’s learned from an incident that kept him locked out of Facebook for almost two weeks." taxonomy_category: - "Learning" taxonomy_post_tag: - "AssociationsNow" - "community data" - "fan engagement" - "Leadership" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Cultural Leadership: Setting the Right Attitude Online communities are hugely important for associations in 2017, and with them comes a whole lot of technology. But it’s important to remember that these communities are about so much more than a tech platform, argues [Rasa.io (opens in a new tab)](http://rasa.io) CEO Bryan Kelly. “We think so strategically about online communities—they are software, they are change agents, they are a technological undertaking. True,” [Kelly writes on the company’s blog (opens in a new tab)](http://blog.rasa.io/reflecting-on-the-forgotten-human-elements-of-online-communities) . “But they are also powered by living, breathing, curious, flawed, innovative humans.” To build the kind of trust and loyalty needed to develop a vibrant community of participants willing to share their thoughts and opinions, you need to provide the human touch. Without it, Kelly says, your community will feel bland and empty. “Without endearing cultural leadership, you’re more likely to receive those lukewarm responses that many community skeptics are critical of,” he states. “There is already a perception that online interactions are impersonal, even disingenuous. Prove them wrong.” [Check out Kelly’s blog post for more (opens in a new tab)](http://blog.rasa.io/reflecting-on-the-forgotten-human-elements-of-online-communities) . ### Feeling Disconnected > In the middle of December [#Facebook (opens in a new tab)](https://twitter.com/hashtag/Facebook?src=hash&ref_src=twsrc%5Etfw) > disabled my account. Check out what happened and what I learned. [https://t.co/5YhbvBmVWf (opens in a new tab)](https://t.co/5YhbvBmVWf) > > — Scott Oser (@scottoser) [January 2, 2017 (opens in a new tab)](https://twitter.com/scottoser/status/815944760921821184?ref_src=twsrc%5Etfw) **A few weeks ago,** consultant Scott Oser received what could be best described as a digital form of fruitcake. Out of the blue, Oser’s Facebook account was disabled for no apparent reason. “I was shocked,”[he wrote on his blog (opens in a new tab)](http://www.scottoserassociates.com/the-day-that-facebook-disabled-my-account/) . “As the typical, casual user for over eight years, I had done nothing to break any of the Facebook rules.” It took Oser 11 days and multiple rounds of communication through the network’s automated support tools to get the situation dealt with. Eventually, he did—on Christmas Day. [He learned a few things (opens in a new tab)](http://www.scottoserassociates.com/the-day-that-facebook-disabled-my-account/) from the incident, including that we can live without a social network—as addictive as the network might seem. “I will admit that for the first few days, well, probably more like a week, I did check Facebook a few times a day to see if I could get back in,” he wrote. “There may have even been a heavy sweating detox-like episode or two while the issue got resolved. The most important thing is that I survived, have my access back, and learned a thing or two.” ### Other Links of Note **Resolutions for introverts.** Over at *Quiet Revolution*, blogger Jennifer Granneman[breaks down a few ways (opens in a new tab)](http://www.quietrev.com/12-new-years-resolutions-for-introverts/) that introverts can improve in the new year. **Speaking of resolutions…** There’s a good chance that yours might fail. Don’t let it get you down—rethink your strategy. [Lifehacker (opens in a new tab)](http://lifehacker.com/the-new-years-resolutions-most-likely-to-fail-and-what-1491671137) [offers some alternative approaches (opens in a new tab)](http://lifehacker.com/the-new-years-resolutions-most-likely-to-fail-and-what-1491671137) to achieving your goals. ***“The key to successful engagement is to understand exactly what it is.”*** At Frank J. Kenny’s blog, Christina R. Green [offers thoughts for local chambers (opens in a new tab)](http://frankjkenny.com/the-most-commonly-forgotten-pieces-of-chamber-member-engagement/) on member engagement. (iStock/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#community data](https://associationsnow.com/tag/community-data/) [#fan engagement](https://associationsnow.com/tag/fan-engagement/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) - [VideoCommunity Voices: Carmen ElliotSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-carmen-elliot/) - [VideoCommunity Voices: Lakisha WoodsSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-lakisha-woods/) - [VideoCommunity Voices: Pat BlakeSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-pat-blake/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F01%2F03%2Fcultural-leadership-setting-the-right-attitude%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !