--- title: "Monday Buzz: How to Recruit Small Businesses" id: "36587" type: "post" slug: "monday-buzz-how-to-recruit-small-businesses" published_at: "2017-01-24T01:04:27+00:00" modified_at: "2017-01-24T01:04:27+00:00" url: "https://associationsnow.com/2017/01/24/monday-buzz-how-to-recruit-small-businesses/" markdown_url: "https://associationsnow.com/2017/01/24/monday-buzz-how-to-recruit-small-businesses.md" excerpt: "Recruiting small businesses to join your organization is difficult, but these tips could help. Also: It’s Community Manager Appreciation Day; show your community builders some love." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Business" - "job recruitment" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: How to Recruit Small Businesses Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges. JP Moery of the consulting firm The Moery Company presents a few [dilemmas and solutions to small-business recruitment (opens in a new tab)](https://moerycompany.com/run-small-business-heres-recruit-association/) . If an association is struggling to gain small-business members, it could simply be that it’s not providing enough benefits to a small company that is focused on growth. “Please develop a specific group of benefits or programs for the emerging company,” says Moery. “For example, some of our association clients have developed ‘Business in a Box’ to help small enterprises get off the ground.” Associations should also make sure their dues don’t outprice potential members. “My advice is to introduce a low entry-level membership fee. … If you help us grow, I won’t forget you have had something to do with that. I will be your very best testimonial.” Check out [Moery’s blog post (opens in a new tab)](https://moerycompany.com/run-small-business-heres-recruit-association/) for more advice. ### Community Management Appreciation https://twitter.com/downey/status/823550310828212224 **Today is [Community Manager Appreciation Day (opens in a new tab)](http://communitymanagerappreciationday.com/) (#CMAD).** Take a moment to appreciate all the people in your organization who work diligently and passionately to build connections with your members. “Well-structured, productive, and healthy communities bring out the best in people,” [says Jono Bacon (opens in a new tab)](https://opensource.com/article/17/1/community-leadership-matters) , a leading community manager and founder of Jono Bacon Consulting. “They teach us how to be better at [what] we do, how to solve problems, and how to build rewarding and lasting friendships.” In his piece for *OpenSource.com*, Bacon goes on to say that “companies are seeing a tremendous value when investing in communities; they get happier users and customers who stick around longer.” Please take the time to send a thank-you to your community builders. ### Other Links of Note **Good vibrations:** Don’t neglect [building an office culture, says Amanda Kaiser of Smooth the Path (opens in a new tab)](http://www.smooththepath.net/2017/01/23/association-culture-projects-outward-upon-potential-members/?platform=hootsuite) . Members can pick up on good (and bad) vibes. **Leadership evolution:** *CMSWire* delves into the [top qualities leaders (opens in a new tab)](http://www.cmswire.com/digital-workplace/overcoming-dysfunctional-leadership-in-the-digital-workplace/) should have in today’s digitally driven world. **Future of Facebook:** Are paid ads coming to Facebook groups? Will the social giant launch a cable TV network? *Social Media Examiner* delivers 19 [Facebook marketing predictions for 2017 (opens in a new tab)](http://www.socialmediaexaminer.com/19-facebook-marketing-predictions-for-2017-from-the-pros/) . (iStock/Thinkstock) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Business](https://associationsnow.com/tag/business/) [#job recruitment](https://associationsnow.com/tag/job-recruitment/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) - [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F01%2F24%2Fmonday-buzz-how-to-recruit-small-businesses%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !