---
title: "Meat Institute’s Consumer-Targeted App"
id: "36669"
type: "post"
slug: "meat-institutes-consumer-targeted-app"
published_at: "2017-01-30T22:55:39+00:00"
modified_at: "2026-03-16T18:27:53+00:00"
url: "https://associationsnow.com/2017/01/30/meat-institutes-consumer-targeted-app/"
markdown_url: "https://associationsnow.com/2017/01/30/meat-institutes-consumer-targeted-app.md"
excerpt: "The North American Meat Institute's latest foray into the app space is meant to help take the confusion out of buying a cut of meat and preparing it—something the group said was a challenge for many consumers."
taxonomy_category:
  - "Learning"
taxonomy_post_tag:
  - "apps"
  - "AssociationsNow"
  - "Business"
  - "consumer education"
  - "preparation"
  - "trade associations"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "For-Profit CEO / President / Owner / Partner"
taxonomy_persona:
  - "Industry Professionals"
---

[Home](https://associationsnow.com/)
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 » Meat Institute’s Consumer-Targeted App

In case you don’t know the difference between a flat iron steak and a pork tenderloin (hint: they come from completely different animals), a new app from the North American Meat Institute might prove useful on your next trip to the grocery store.

MyMeatUp, an app announced by NAMI last week, offers information on where different cuts of meat come from and the best way to prepare them. The trade group designed the app, based on content [from the MyMeatUp.org website (opens in a new tab)](http://www.mymeatup.org/)
, in response to concerns that buying meat and poultry products was often confusing, especially with the recent addition of terms such as “grass fed” and “natural” to the lexicon of the meat aisle.

“This dynamic, interactive app offers consumers a convenient, go-to guide that will equip shoppers with essential tips when buying, preparing, and cooking meat and poultry products,” NAMI President and CEO Barry Carpenter [said in a news release (opens in a new tab)](http://www.prnewswire.com/news-releases/meat-institute-launches-new-mymeatup-app-300395904.html)
. “It is a great resource, particularly for younger shoppers just starting to navigate the grocery store on their own for themselves and their families, to answer any questions they have about the meat in the case.”

Cuts of beef, veal, pork, and lamb are covered in the app, as well as preparation techniques and information about issues that may be of concern to meat buyers, such as antibiotic use and animal welfare.

You can grab the iPhone version [at the App Store (opens in a new tab)](https://itunes.apple.com/us/app/mymeatup/id1139466330?ls=1&mt=8)
, while the Android version is available [at the Google Play store (opens in a new tab)](https://play.google.com/store/apps/details?id=org.mymeatup)
. And you can always learn more [at the MyMeatUp website (opens in a new tab)](http://www.mymeatup.org/)
.

(iStock/Thinkstock)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

Tags: [#apps](https://associationsnow.com/tag/apps/)
 [#Business](https://associationsnow.com/tag/business/)
 [#consumer education](https://associationsnow.com/tag/consumer-education/)
 [#preparation](https://associationsnow.com/tag/preparation/)
 [#trade associations](https://associationsnow.com/tag/trade-associations/)

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