---
title: "Data Nugget: Why Generations Join"
id: "36717"
type: "post"
slug: "data-nugget-why-generations-join"
published_at: "2017-02-01T09:00:42+00:00"
modified_at: "2017-02-01T09:00:42+00:00"
url: "https://associationsnow.com/2017/02/01/data-nugget-why-generations-join/"
markdown_url: "https://associationsnow.com/2017/02/01/data-nugget-why-generations-join.md"
excerpt: "When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study of association members from software firm Abila found that jobs, training, and career advancement rate highest for younger members, while those in..."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "fan engagement"
  - "Membership"
  - "news organizations"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Data Nugget: Why Generations Join

### Millennials (1981-1998)

**50 percent:** Job Opportunities  
 **47 percent:** Code of Ethics  
 **46 percent:** Credentials  
 **46 percent:** Training  
 **43 percent:** Networking

### Gen Xers (1965-1980)

**50 percent:** Industry Info  
 **48 percent:** Code of Ethics  
 **47 percent:** Credentials  
 **46 percent:** Networking  
 **46 percent:** Job Opportunities

### Boomers (1946-1964)

**48 percent:** Code of Ethics  
 **47 percent:** Industry Info  
 **37 percent:** Raising Awareness  
 **36 percent:** Credentials  
 **36 percent:** Networking

### Matures (1945 or Earlier)

**48 percent:** Code of Ethics  
 **45 percent:** Industry Info  
 **33 percent:** Credentials  
 **33 percent:** Raising Awareness  
 **30 percent:** Socializing

*Source: Abila, “Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members”*

(iStock/Thinkstock)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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