--- title: "Tuesday Buzz: Trends Shaping the Events Industry" id: "37309" type: "post" slug: "tuesday-buzz-trends-shaping-the-events-industry" published_at: "2017-03-14T22:44:11+00:00" modified_at: "2026-11-09T16:21:05+00:00" url: "https://associationsnow.com/2017/03/14/tuesday-buzz-trends-shaping-the-events-industry/" markdown_url: "https://associationsnow.com/2017/03/14/tuesday-buzz-trends-shaping-the-events-industry.md" excerpt: "Find out how the events industry may be changing in the near future. Also: Here’s what members actually want to hear from you." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Meetings" - "Technology" - "ticketing" - "Virtual Reality" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Trends Shaping the Events Industry Meetings are a vital part of the association space, so it’s important that event professionals keep up with the latest technology and upgrades. *Inc.*shares [three trends that are transforming (opens in a new tab)](http://www.inc.com/drew-hendricks/top-3-trends-driving-change-for-the-events-industry.html) the events industry. These days, digitally savvy attendees expect a mobile ticketing experience, which will require organizations to upgrade their ticketing capabilities. “Companies can leverage ticketing to provide an end-to-end user experience to the fan rather than just a transactional exercise of purchasing a ticket,” writes contributor Drew Hendricks. He also says virtual reality may have a greater impact on tradeshows. VR headsets are regularly popping up at tech shows like CES. Could a VR experience eventually replace attendance? [Check out Hendricks’ article for more. (opens in a new tab)](http://www.inc.com/drew-hendricks/top-3-trends-driving-change-for-the-events-industry.html) ### Member Messaging > Communicating w/ your members can be tough – unless you can identify messages they actually WANT to hear: [https://t.co/U2ACLRemVr (opens in a new tab)](https://t.co/U2ACLRemVr) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — MemberClicks (@MemberClicks) [March 13, 2017 (opens in a new tab)](https://twitter.com/MemberClicks/status/841356942253658113?ref_src=twsrc%5Etfw) **You may be talking to your members all the time**, but are you telling them what they want to hear? The MemberClicks blog [shares a few key messages that will inspire (opens in a new tab)](http://blog.memberclicks.com/4-things-your-members-want-to-hear) your members to listen up. First is to make sure you’re communicating your mission. Members may have only joined because of benefits and networking opportunities. Help them understand how and why you’re advocating for them. Also, keep them up to date on your association’s progress. What have you achieved? Have you gained new members? Helped get legislation passed? If your members can see your successes or your challenges, they’re more likely to stay engaged. ### Other Links of Note **Google launches a new video app.** Uptime lets friends and connections watch YouTube videos at the same time, [reports (opens in a new tab)](https://arstechnica.com/business/2017/03/google-experiments-with-communal-youtube-watching-with-new-app-uptime/) *Ars Technica.* **Be a better copywriter.** The Moflow blog shares helpful tips for [writing a nonprofit “about” page (opens in a new tab)](http://moflow.ca/how-to-write-a-nonprofit-about-page/) . **Tell a compelling story.** Buffer details [11 storytelling formulas (opens in a new tab)](https://blog.bufferapp.com/storytelling-formulas) that can help boost your social media marketing efforts. (iStock/Thinkstock) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Meetings](https://associationsnow.com/tag/meetings/) [#Technology](https://associationsnow.com/tag/technology/) [#ticketing](https://associationsnow.com/tag/ticketing/) [#Virtual Reality](https://associationsnow.com/tag/virtual-reality/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [VideoASAE TV Daily Recap: Final Day at the 2026 ASAE Annual Meeting & ExpositionAugust 24, 2026](https://associationsnow.com/2026/08/24/asae-tv-daily-recap-final-day-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F03%2F14%2Ftuesday-buzz-trends-shaping-the-events-industry%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !